Saturday 7 July, 2007
Thursday 5 July, 2007
New launch:Cadbury Bubbaloo
Brand name: Bubbaloo
Company: Cadburys
Price: Rs 1
Flavours: Strawberry and mixed fruit
Category: Bubble Gum market
Category Size: Rs 180 Crore
Category leaders: Boomer (Wrigley’s) and Big Babol (Perfetti)
Cadbury intends to differentiate the brand ‘Bubbaloo’ with a liquid centre and targeting wider audience with existing pre teenage segment. Cadbury is introducing ‘Bubbaloo’ a brand from Adam’s business worldwide, which Cadburys acquired it in 2004. The company plans to use its existing distribution network to launch ‘Bubbaloo’ across the country.
Strategy for Growth: Bubbaloo will involve in a multi-media marketing campaign to connect with the target consumers. The 360 degree marketing communication will be anchored by ‘Bubba the cat’ the worldwide mascot for Bubbaloo
Cadburys plans to acquire confectionary companies in India as a part of its strategic development.
source: financial express
Wednesday 4 July, 2007
Etymology of Company names:
Coca-Cola — derived from the coca leaves and kola nuts used as flavoring. Coca-Cola creator John S. Pemberton changed the 'K' of kola to 'C' to make the name look better.
Apple — For the favourite fruit of co-founder Steve Jobs and for the time he worked at an apple orchard
Pepsi — named from the digestive enzyme pepsin.
Nike — named for the Greek goddess of victory.
Nokia — started as a wood-pulp mill, the company expanded into producing rubber products in the Finnish city of Nokia. The company later adopted the city's name. Colgate-Palmolive — formed from a merger of soap manufacturers Colgate & Company and Palmolive-Peet. Peet was dropped in 1953. Colgate was named after William Colgate, an English immigrant, who set up a starch, soap and candle business in New York City in 1806. Palmolive was named for the two oils (Palm and Olive) used in its manufacture.
Starbucks — named after Starbuck, a character in Herman Melville's novel Moby-Dick
Sharp — Japanese consumer electronics company named from its first product, an ever-sharp pencil
LG — from the combination of two popular Korean brands, Lucky and Goldstar.
Google — a deliberate misspelling of the word googol, reflecting the company's mission to organize the immense amount of information available online.
Company names from the founders:
Adidas — from the name of the founder Adolf (Adi) Dassler.
Honda — from the name of its founder, Soichiro Honda
Nestlé — named after its founder, Henri Nestlé, who was born in Germany under the name "Nestle", which is German for "bird's nest". The company logo is a bird's nest with a mother bird and two chicks.
HP — Bill Hewlett and Dave Packard tossed a coin to decide whether the company they founded would be called Hewlett-Packard or Packard-Hewlett.
Toyota — from the name of the founder, Sakichi Toyoda.
Dell — named after its founder, Michael Dell. The company changed its name from Dell Computer in 2003.
Suzuki — from the name of its founder, Michio Suzuki.
Boeing — named after founder William E. Boeing. It was originally called Pacific Aero Products Co.
Ferrari — from the name of its founder, Enzo Ferrari.
McDonald's — from the name of the brothers Dick McDonald and Mac McDonald, who founded the first McDonald's restaurant in 1940.
Ford Motor Company — named after its founder, Henry Ford,
Porsche — car company named after Ferry Porsche, son of the founder Ferdinand Porsche, an Austrian automotive engineer.
Daewoo — company founder Kim Woo Chong called it Daewoo which means "Great House" or "Great Universe" in Korean.
DHL — named after its founders, Adrian Dalsey, Larry Hillblom, and Robert Lynn.
Wal-Mart — named after founder Sam Walton
Abbreviation:
3M — from the company's original name, Minnesota Mining and Manufacturing Company.
3Com — Network technology producer; the three coms are computer, communication, and compatibility.
BP — formerly British Petroleum, now BP
JVC — Japan Victor Company
AT&T — the American Telephone and Telegraph Corporation officially changed its name to AT&T in the 1990s.
KFC — short for Kentucky Fried Chicken. Recent commercials have tried to imply that the abbreviation stands for "Kitchen Fresh Chicken".
MRF — from Madras Rubber Factory, founded by K M Mammen Mappillai in 1946
HSBC — Hongkong and Shanghai Banking Corporation
BenQ — Bringing Enjoyment and Quality to life
BMW — Bayerische Motoren Werke (Bavarian Motor Factories).
ESPN — Entertainment and Sports Programmming Network
FCUK — French Connection United Kingdom.
Fiat — acronym of Fabbrica Italiana Automobili Torino
HMV Ltd — The company name stands for "His Masters Voice",
Vodafone — from Voice, Data, Telefone
Apple — For the favourite fruit of co-founder Steve Jobs and for the time he worked at an apple orchard
Pepsi — named from the digestive enzyme pepsin.
Nike — named for the Greek goddess of victory.
Nokia — started as a wood-pulp mill, the company expanded into producing rubber products in the Finnish city of Nokia. The company later adopted the city's name. Colgate-Palmolive — formed from a merger of soap manufacturers Colgate & Company and Palmolive-Peet. Peet was dropped in 1953. Colgate was named after William Colgate, an English immigrant, who set up a starch, soap and candle business in New York City in 1806. Palmolive was named for the two oils (Palm and Olive) used in its manufacture.
Starbucks — named after Starbuck, a character in Herman Melville's novel Moby-Dick
Sharp — Japanese consumer electronics company named from its first product, an ever-sharp pencil
LG — from the combination of two popular Korean brands, Lucky and Goldstar.
Google — a deliberate misspelling of the word googol, reflecting the company's mission to organize the immense amount of information available online.
Company names from the founders:
Adidas — from the name of the founder Adolf (Adi) Dassler.
Honda — from the name of its founder, Soichiro Honda
Nestlé — named after its founder, Henri Nestlé, who was born in Germany under the name "Nestle", which is German for "bird's nest". The company logo is a bird's nest with a mother bird and two chicks.
HP — Bill Hewlett and Dave Packard tossed a coin to decide whether the company they founded would be called Hewlett-Packard or Packard-Hewlett.
Toyota — from the name of the founder, Sakichi Toyoda.
Dell — named after its founder, Michael Dell. The company changed its name from Dell Computer in 2003.
Suzuki — from the name of its founder, Michio Suzuki.
Boeing — named after founder William E. Boeing. It was originally called Pacific Aero Products Co.
Ferrari — from the name of its founder, Enzo Ferrari.
McDonald's — from the name of the brothers Dick McDonald and Mac McDonald, who founded the first McDonald's restaurant in 1940.
Ford Motor Company — named after its founder, Henry Ford,
Porsche — car company named after Ferry Porsche, son of the founder Ferdinand Porsche, an Austrian automotive engineer.
Daewoo — company founder Kim Woo Chong called it Daewoo which means "Great House" or "Great Universe" in Korean.
DHL — named after its founders, Adrian Dalsey, Larry Hillblom, and Robert Lynn.
Wal-Mart — named after founder Sam Walton
Abbreviation:
3M — from the company's original name, Minnesota Mining and Manufacturing Company.
3Com — Network technology producer; the three coms are computer, communication, and compatibility.
BP — formerly British Petroleum, now BP
JVC — Japan Victor Company
AT&T — the American Telephone and Telegraph Corporation officially changed its name to AT&T in the 1990s.
KFC — short for Kentucky Fried Chicken. Recent commercials have tried to imply that the abbreviation stands for "Kitchen Fresh Chicken".
MRF — from Madras Rubber Factory, founded by K M Mammen Mappillai in 1946
HSBC — Hongkong and Shanghai Banking Corporation
BenQ — Bringing Enjoyment and Quality to life
BMW — Bayerische Motoren Werke (Bavarian Motor Factories).
ESPN — Entertainment and Sports Programmming Network
FCUK — French Connection United Kingdom.
Fiat — acronym of Fabbrica Italiana Automobili Torino
HMV Ltd — The company name stands for "His Masters Voice",
Vodafone — from Voice, Data, Telefone
Tuesday 3 July, 2007
Business strategy: Disruptive Innovation
Strategy: Disruptive innovation
Key person: Clayton Christensen
This business strategy mainly focuses upon describing the impact of new technologies on a firm's existence. Clayton Christensen first coined the phrase "disruptive technologies" in 1997, in his book "The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail". A disruptive innovation is a successfully exploited product, service, or business model that significantly transforms the demands and needs of a mainstream market and disrupts its former key players,' says an article in Malaysia's Business Times (April 10). Digital and photocopying technologies are examples of disruptive innovations.
There are two types of Disruptive Innovations.
1. Creates a new market by targeting non-consumers.
2. Competing in the low end of an established market.
Even though Technology is still a key source of disruptive innovation, other important elements are concept of consumer value and business models which includes vertical integration, business processes
An example for the technology driven disruption is GM’s OnStar vehicle sensing and tracking system that uses a combined GPS / GSM technology bundle to pin-point vehicle location for roadside assistance. Aravind Eye Hospitals which pioneered the low cost cataract operations is a good business model disruption.
Some disadvantages of the disruptive innovations are, since the market is new and the company is addressing to the low end customers, achieving big profits may take long time. Understanding the needs of the customers, designing the innovative products and informing them about the brand may not be an easier task and it will also take huge investments.
Source: 12 manage
Key person: Clayton Christensen
This business strategy mainly focuses upon describing the impact of new technologies on a firm's existence. Clayton Christensen first coined the phrase "disruptive technologies" in 1997, in his book "The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail". A disruptive innovation is a successfully exploited product, service, or business model that significantly transforms the demands and needs of a mainstream market and disrupts its former key players,' says an article in Malaysia's Business Times (April 10). Digital and photocopying technologies are examples of disruptive innovations.
There are two types of Disruptive Innovations.
1. Creates a new market by targeting non-consumers.
2. Competing in the low end of an established market.
Even though Technology is still a key source of disruptive innovation, other important elements are concept of consumer value and business models which includes vertical integration, business processes
An example for the technology driven disruption is GM’s OnStar vehicle sensing and tracking system that uses a combined GPS / GSM technology bundle to pin-point vehicle location for roadside assistance. Aravind Eye Hospitals which pioneered the low cost cataract operations is a good business model disruption.
Some disadvantages of the disruptive innovations are, since the market is new and the company is addressing to the low end customers, achieving big profits may take long time. Understanding the needs of the customers, designing the innovative products and informing them about the brand may not be an easier task and it will also take huge investments.
Source: 12 manage
Print ad a day: Parachute Therapie
Brand: Parachute Therapie
Company: Marico
Agency: Ambience Publicis
Baseline: 45 Day hair fall solution
Marico had test-marketed Parachute Therapie 45-Day Hair Fall Solution on radio, which was reportedly a big hit. Radio City partnered the effort and helped Marico to build brand credibility through word-of-mouth advertising
Company: Marico
Agency: Ambience Publicis
Baseline: 45 Day hair fall solution
Marico had test-marketed Parachute Therapie 45-Day Hair Fall Solution on radio, which was reportedly a big hit. Radio City partnered the effort and helped Marico to build brand credibility through word-of-mouth advertising
Monday 2 July, 2007
Print ad a day: BMW 5 series Wheel
The Beginning – The End
New BMW530i. The ultimate driving machine
Agency: XPO, Bogotá, Colombia
source: Ads of the world
Blue ocean strategy
Blue Ocean Strategy is a way to make the competition irrelevant by creating a leap in value for both the company and its customers. Blue Ocean denotes all the industries that is not in existence today—the unknown market space, untainted by competition. Blue Ocean Strategy,
• Creates uncontested market space
• Make the competition irrelevant
• Focus on non-customers
• Create and capture new demand
• Break the value-cost tradeoff (Seek greater value to customers and low cost simultaneously)
• Align the whole system of a firm’s activities in pursuit of differentiation and low cost
• Ample opportunity for rapid growth in terms of profitability.
Blue ocean strategy applies across all types of industries from Consumer Product Goods to B2B, financial services, entertainment, IT, and even defense. New wealth is created by expanding the demand of the economy. The focus is making the right strategic moves and large R&D budgets are not the key to creating new market space. “Strategic move” is the set of managerial actions and decisions involved in making a major market-creating business offering and that have delivered products and services that opened and captured new market space, with a significant profitable growth. A good example in the auto industry is , GM created the blue ocean of emotional, stylized cars in 1920s, the Japanese created the blue ocean of small, gas efficient autos in the 1970s and the Chrysler created the blue ocean of minivans in the 1980s.
Among Indian brands, Tata motors is a notable brand in creating blue ocean strategy. Their plan to offer the Rs 1 lakh car is creating a new demand. To attract the Indian customers who are price, value conscious and those who intend to buy two wheelers. They are extending this strategy by recent new launches, Magic and winger. The main idea is create new segments in commercial passenger vehicles and extend its coverage of the entire spectrum of customer needs in mass transportation from the rural interiors to cities as well as the top-end luxury mass transportation segment.
Source: Chan Kim and Renee Mauborgne
• Creates uncontested market space
• Make the competition irrelevant
• Focus on non-customers
• Create and capture new demand
• Break the value-cost tradeoff (Seek greater value to customers and low cost simultaneously)
• Align the whole system of a firm’s activities in pursuit of differentiation and low cost
• Ample opportunity for rapid growth in terms of profitability.
Blue ocean strategy applies across all types of industries from Consumer Product Goods to B2B, financial services, entertainment, IT, and even defense. New wealth is created by expanding the demand of the economy. The focus is making the right strategic moves and large R&D budgets are not the key to creating new market space. “Strategic move” is the set of managerial actions and decisions involved in making a major market-creating business offering and that have delivered products and services that opened and captured new market space, with a significant profitable growth. A good example in the auto industry is , GM created the blue ocean of emotional, stylized cars in 1920s, the Japanese created the blue ocean of small, gas efficient autos in the 1970s and the Chrysler created the blue ocean of minivans in the 1980s.
Among Indian brands, Tata motors is a notable brand in creating blue ocean strategy. Their plan to offer the Rs 1 lakh car is creating a new demand. To attract the Indian customers who are price, value conscious and those who intend to buy two wheelers. They are extending this strategy by recent new launches, Magic and winger. The main idea is create new segments in commercial passenger vehicles and extend its coverage of the entire spectrum of customer needs in mass transportation from the rural interiors to cities as well as the top-end luxury mass transportation segment.
Source: Chan Kim and Renee Mauborgne
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