tag:blogger.com,1999:blog-5951940300143984162024-03-19T12:56:58.176+05:30Marketing and Branding of Strategic brandsBranding strategies and Marketing issues of indian brands and General advertisingUnknownnoreply@blogger.comBlogger56125tag:blogger.com,1999:blog-595194030014398416.post-14120477771823845372007-07-07T09:44:00.000+05:302007-07-07T09:55:25.666+05:30TVS Apache RTR:Promotion Video<object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/wBq7AfP8iHk"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/wBq7AfP8iHk" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object><br /><br />just a cool one.........<br />source: youtube<br /><br />related post: <a href="http://strategicbrand.blogspot.com/2007/06/strategic-brand-on-test-drive.html">TVS Apache</a>Unknownnoreply@blogger.com20tag:blogger.com,1999:blog-595194030014398416.post-71723715013149998002007-07-05T11:23:00.000+05:302007-07-05T12:58:50.323+05:30New launch:Cadbury Bubbaloo<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgK4hbIe7L0ggQSJO0dejW11-qrVYQTs_LVJWImLE4o8KRUJZiyQe0bAFCPoK1Wy-stc0QWuWbJEQdHjGXvjPtoxzH5IL2WNcmSPFKq8yy3I75jhz1R2mbToR4pA2EtPM22Hj5rn6uEzBKC/s1600-h/040402.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgK4hbIe7L0ggQSJO0dejW11-qrVYQTs_LVJWImLE4o8KRUJZiyQe0bAFCPoK1Wy-stc0QWuWbJEQdHjGXvjPtoxzH5IL2WNcmSPFKq8yy3I75jhz1R2mbToR4pA2EtPM22Hj5rn6uEzBKC/s320/040402.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5083611305220204274" /></a><br />Brand name: Bubbaloo<br />Company: Cadburys<br />Price: Rs 1<br />Flavours: Strawberry and mixed fruit<br />Category: Bubble Gum market<br />Category Size: Rs 180 Crore<br />Category leaders: Boomer (Wrigley’s) and Big Babol (Perfetti)<br /><br />Cadbury intends to differentiate the brand ‘Bubbaloo’ with a liquid centre and targeting wider audience with existing pre teenage segment. Cadbury is introducing ‘Bubbaloo’ a brand from Adam’s business worldwide, which Cadburys acquired it in 2004. The company plans to use its existing distribution network to launch ‘Bubbaloo’ across the country.<br />Strategy for Growth: Bubbaloo will involve in a multi-media marketing campaign to connect with the target consumers. The 360 degree marketing communication will be anchored by ‘Bubba the cat’ the worldwide mascot for Bubbaloo<br />Cadburys plans to acquire confectionary companies in India as a part of its strategic development.<br /><br />source: financial expressUnknownnoreply@blogger.com64tag:blogger.com,1999:blog-595194030014398416.post-14307996951712082432007-07-04T21:19:00.000+05:302007-07-04T21:24:49.741+05:30Print ad a day: Nike<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2gMsFtaJMC8T-lL9-psgaSj70GfPTItiuqbQWE4ExVbEogVftTdQwi5PPjOsar898G8afc49vHp9KLLcjl9WzwSQmmSbZcJh13a40dtP2suaVGPmIyc2Ew-BhUfMGoiKzQkB5yLjJ4aQM/s1600-h/NIKE-PSG-Foot-1-pr.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2gMsFtaJMC8T-lL9-psgaSj70GfPTItiuqbQWE4ExVbEogVftTdQwi5PPjOsar898G8afc49vHp9KLLcjl9WzwSQmmSbZcJh13a40dtP2suaVGPmIyc2Ew-BhUfMGoiKzQkB5yLjJ4aQM/s320/NIKE-PSG-Foot-1-pr.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5083369674655098562" /></a><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYMMiPerc50SI6ZFZqHWIgCsSobIl-QmA5hhMI50jqc8tXqCC8ux2PIGLA4H-3xn-Ec3YOlAddlcOfe0o3SAPf_yVZ_HDYDZURU1LPWvcGhsuWMN4aFrgELJpjlu2mksUTJVTFMKwVnD5x/s1600-h/NIKE-PSG-Head-2-pr.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYMMiPerc50SI6ZFZqHWIgCsSobIl-QmA5hhMI50jqc8tXqCC8ux2PIGLA4H-3xn-Ec3YOlAddlcOfe0o3SAPf_yVZ_HDYDZURU1LPWvcGhsuWMN4aFrgELJpjlu2mksUTJVTFMKwVnD5x/s320/NIKE-PSG-Head-2-pr.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5083369678950065874" /></a><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPdta2a_7eSXtjTik5DHFM7LLDM8tUCwaIB_Hz42w7ex4zXkfoBzVrSc2kRrExGex9O4E7FxRhpb0NoQa6QAG8NC79lSfU4ipXM1GeoOLjpQGKEEsGXgKi5ZaYryRNlwigDmBIhVjqzHLR/s1600-h/NIKE-PSG-Shoot-3-pr.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPdta2a_7eSXtjTik5DHFM7LLDM8tUCwaIB_Hz42w7ex4zXkfoBzVrSc2kRrExGex9O4E7FxRhpb0NoQa6QAG8NC79lSfU4ipXM1GeoOLjpQGKEEsGXgKi5ZaYryRNlwigDmBIhVjqzHLR/s320/NIKE-PSG-Shoot-3-pr.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5083369678950065890" /></a>Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-595194030014398416.post-32748636894337881762007-07-04T21:16:00.000+05:302007-07-04T21:18:04.409+05:30Etymology of Company names:Coca-Cola — derived from the coca leaves and kola nuts used as flavoring. Coca-Cola creator John S. Pemberton changed the 'K' of kola to 'C' to make the name look better.<br />Apple — For the favourite fruit of co-founder Steve Jobs and for the time he worked at an apple orchard<br />Pepsi — named from the digestive enzyme pepsin.<br />Nike — named for the Greek goddess of victory.<br />Nokia — started as a wood-pulp mill, the company expanded into producing rubber products in the Finnish city of Nokia. The company later adopted the city's name. Colgate-Palmolive — formed from a merger of soap manufacturers Colgate & Company and Palmolive-Peet. Peet was dropped in 1953. Colgate was named after William Colgate, an English immigrant, who set up a starch, soap and candle business in New York City in 1806. Palmolive was named for the two oils (Palm and Olive) used in its manufacture.<br />Starbucks — named after Starbuck, a character in Herman Melville's novel Moby-Dick<br />Sharp — Japanese consumer electronics company named from its first product, an ever-sharp pencil<br />LG — from the combination of two popular Korean brands, Lucky and Goldstar.<br />Google — a deliberate misspelling of the word googol, reflecting the company's mission to organize the immense amount of information available online.<br /><br />Company names from the founders:<br />Adidas — from the name of the founder Adolf (Adi) Dassler.<br />Honda — from the name of its founder, Soichiro Honda<br />Nestlé — named after its founder, Henri Nestlé, who was born in Germany under the name "Nestle", which is German for "bird's nest". The company logo is a bird's nest with a mother bird and two chicks.<br />HP — Bill Hewlett and Dave Packard tossed a coin to decide whether the company they founded would be called Hewlett-Packard or Packard-Hewlett.<br />Toyota — from the name of the founder, Sakichi Toyoda.<br />Dell — named after its founder, Michael Dell. The company changed its name from Dell Computer in 2003.<br />Suzuki — from the name of its founder, Michio Suzuki.<br />Boeing — named after founder William E. Boeing. It was originally called Pacific Aero Products Co.<br />Ferrari — from the name of its founder, Enzo Ferrari.<br />McDonald's — from the name of the brothers Dick McDonald and Mac McDonald, who founded the first McDonald's restaurant in 1940.<br />Ford Motor Company — named after its founder, Henry Ford,<br />Porsche — car company named after Ferry Porsche, son of the founder Ferdinand Porsche, an Austrian automotive engineer.<br />Daewoo — company founder Kim Woo Chong called it Daewoo which means "Great House" or "Great Universe" in Korean.<br />DHL — named after its founders, Adrian Dalsey, Larry Hillblom, and Robert Lynn.<br />Wal-Mart — named after founder Sam Walton<br /><br />Abbreviation:<br />3M — from the company's original name, Minnesota Mining and Manufacturing Company.<br />3Com — Network technology producer; the three coms are computer, communication, and compatibility.<br />BP — formerly British Petroleum, now BP<br />JVC — Japan Victor Company<br />AT&T — the American Telephone and Telegraph Corporation officially changed its name to AT&T in the 1990s.<br />KFC — short for Kentucky Fried Chicken. Recent commercials have tried to imply that the abbreviation stands for "Kitchen Fresh Chicken".<br />MRF — from Madras Rubber Factory, founded by K M Mammen Mappillai in 1946<br />HSBC — Hongkong and Shanghai Banking Corporation<br />BenQ — Bringing Enjoyment and Quality to life<br />BMW — Bayerische Motoren Werke (Bavarian Motor Factories).<br />ESPN — Entertainment and Sports Programmming Network<br />FCUK — French Connection United Kingdom.<br />Fiat — acronym of Fabbrica Italiana Automobili Torino<br />HMV Ltd — The company name stands for "His Masters Voice",<br />Vodafone — from Voice, Data, TelefoneUnknownnoreply@blogger.com6tag:blogger.com,1999:blog-595194030014398416.post-84667385486835173922007-07-03T12:59:00.000+05:302007-07-04T09:27:50.310+05:30Business strategy: Disruptive InnovationStrategy: Disruptive innovation<br />Key person: Clayton Christensen<br /> This business strategy mainly focuses upon describing the impact of new technologies on a firm's existence. Clayton Christensen first coined the phrase "disruptive technologies" in 1997, in his book "The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail". A disruptive innovation is a successfully exploited product, service, or business model that significantly transforms the demands and needs of a mainstream market and disrupts its former key players,' says an article in Malaysia's Business Times (April 10). Digital and photocopying technologies are examples of disruptive innovations.<br /><br />There are two types of Disruptive Innovations. <br />1. Creates a new market by targeting non-consumers.<br />2. Competing in the low end of an established market.<br /><br />Even though Technology is still a key source of disruptive innovation, other important elements are concept of consumer value and business models which includes vertical integration, business processes <br /><br />An example for the technology driven disruption is GM’s OnStar vehicle sensing and tracking system that uses a combined GPS / GSM technology bundle to pin-point vehicle location for roadside assistance. Aravind Eye Hospitals which pioneered the low cost cataract operations is a good business model disruption.<br />Some disadvantages of the disruptive innovations are, since the market is new and the company is addressing to the low end customers, achieving big profits may take long time. Understanding the needs of the customers, designing the innovative products and informing them about the brand may not be an easier task and it will also take huge investments.<br /><br />Source: 12 manageUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-595194030014398416.post-8066927563894073112007-07-03T12:54:00.000+05:302007-07-03T12:59:08.833+05:30Print ad a day: Parachute TherapieBrand: Parachute Therapie<br />Company: Marico<br />Agency: Ambience Publicis<br />Baseline: 45 Day hair fall solution<br /><br />Marico had test-marketed Parachute Therapie 45-Day Hair Fall Solution on radio, which was reportedly a big hit. Radio City partnered the effort and helped Marico to build brand credibility through word-of-mouth advertising<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZlJuzIuRL4ms84mIkzSIiNVrLpA_THQg9aXq0QE2I5z5obn60261VLD_EvHfvthQT3lNtGD7342F5XqqZ9f6p0a2xTsE0lHZZfwl5WU0bFoTd_XkmEd8USamPOXxIec728rGd-bDZBAx_/s1600-h/ad_ctn.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZlJuzIuRL4ms84mIkzSIiNVrLpA_THQg9aXq0QE2I5z5obn60261VLD_EvHfvthQT3lNtGD7342F5XqqZ9f6p0a2xTsE0lHZZfwl5WU0bFoTd_XkmEd8USamPOXxIec728rGd-bDZBAx_/s320/ad_ctn.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5082869027497272978" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjU4io20p4YBRPpAygXrmlp8_PvFpEjb83WStpkULB0g7H4n66Ca9xypZ4qLrmGs1gQZoUmXm8Sza2OWy0Bq-vq6vYjUr9fFLU6jQ_x9ci2-HAlt0AFDpUwVi_ZmFGb2NH_O_ydQ8MNOhi/s1600-h/Hairdoll.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjU4io20p4YBRPpAygXrmlp8_PvFpEjb83WStpkULB0g7H4n66Ca9xypZ4qLrmGs1gQZoUmXm8Sza2OWy0Bq-vq6vYjUr9fFLU6jQ_x9ci2-HAlt0AFDpUwVi_ZmFGb2NH_O_ydQ8MNOhi/s320/Hairdoll.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5082869027497272994" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuga4fEhjU_wr7AHjeyvnek3udRy_zuSj8J-ZSPjXwp6Bx2qCoTSwP1nC8-aUla_36fr1iyyKDtSKasVZo6JiFWa8wGO54IzIHQ6u53AYXLwB0IW9zC6msYeZ1mwWAyzZ_wXEUbqmNXS5B/s1600-h/parachute_therapie_02072007_huge.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuga4fEhjU_wr7AHjeyvnek3udRy_zuSj8J-ZSPjXwp6Bx2qCoTSwP1nC8-aUla_36fr1iyyKDtSKasVZo6JiFWa8wGO54IzIHQ6u53AYXLwB0IW9zC6msYeZ1mwWAyzZ_wXEUbqmNXS5B/s320/parachute_therapie_02072007_huge.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5082869027497273010" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8YrpucEj0i4porrE_EuRcQ4-j2yVb32dSm7uPo0Qtn2RqY2qcvd5dMGv50uNperh4GPvz3QrraMLKXINKKAQop8qJqKjmNMjrFjvz7G2hIk7stNXxhwoii05ZmAVffmkWsMpLBHMsWynT/s1600-h/ad_atn.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8YrpucEj0i4porrE_EuRcQ4-j2yVb32dSm7uPo0Qtn2RqY2qcvd5dMGv50uNperh4GPvz3QrraMLKXINKKAQop8qJqKjmNMjrFjvz7G2hIk7stNXxhwoii05ZmAVffmkWsMpLBHMsWynT/s320/ad_atn.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5082869023202305666" /></a>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-595194030014398416.post-79414350679995554292007-07-02T09:16:00.000+05:302007-07-02T09:19:15.055+05:30Print ad a day: BMW 5 series Wheel<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-1Cs33rUiBPPcKYLju1m_1wsvoYRS_lVtlJMcM9duETa1KwLZFB7wUj4u0QEAVP6eB7mkGSL48rcgdpFo76OO2YA8sDp1DzoqTma8y59KwXTFFCcEfhqnrtWLXBRZtBGJaT__UgXmeXd7/s1600-h/BMW-SERIE5-XPO-COL.preview"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-1Cs33rUiBPPcKYLju1m_1wsvoYRS_lVtlJMcM9duETa1KwLZFB7wUj4u0QEAVP6eB7mkGSL48rcgdpFo76OO2YA8sDp1DzoqTma8y59KwXTFFCcEfhqnrtWLXBRZtBGJaT__UgXmeXd7/s320/BMW-SERIE5-XPO-COL.preview" border="0" alt=""id="BLOGGER_PHOTO_ID_5082441205804918386" /></a><br /><br />The Beginning – The End<br />New BMW530i. The ultimate driving machine<br /><br />Agency: XPO, Bogotá, Colombia<br /><br />source: <a href="http://adsoftheworld.com/media/print/bmw_5_series_wheel">Ads of the world</a>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-595194030014398416.post-77239924938269888702007-07-02T09:09:00.000+05:302007-07-03T13:04:33.217+05:30Blue ocean strategyBlue Ocean Strategy is a way to make the competition irrelevant by creating a leap in value for both the company and its customers. Blue Ocean denotes all the industries that is not in existence today—the unknown market space, untainted by competition. Blue Ocean Strategy,<br />• Creates uncontested market space<br />• Make the competition irrelevant<br />• Focus on non-customers<br />• Create and capture new demand<br />• Break the value-cost tradeoff (Seek greater value to customers and low cost simultaneously)<br />• Align the whole system of a firm’s activities in pursuit of differentiation and low cost<br />• Ample opportunity for rapid growth in terms of profitability.<br /><br />Blue ocean strategy applies across all types of industries from Consumer Product Goods to B2B, financial services, entertainment, IT, and even defense. New wealth is created by expanding the demand of the economy. The focus is making the right strategic moves and large R&D budgets are not the key to creating new market space. “Strategic move” is the set of managerial actions and decisions involved in making a major market-creating business offering and that have delivered products and services that opened and captured new market space, with a significant profitable growth. A good example in the auto industry is , GM created the blue ocean of emotional, stylized cars in 1920s, the Japanese created the blue ocean of small, gas efficient autos in the 1970s and the Chrysler created the blue ocean of minivans in the 1980s.<br /> Among Indian brands, Tata motors is a notable brand in creating blue ocean strategy. Their plan to offer the Rs 1 lakh car is creating a new demand. To attract the Indian customers who are price, value conscious and those who intend to buy two wheelers. They are extending this strategy by recent new launches, <a href="http://strategicbrand.blogspot.com/2007/06/new-launch-tata-magic-and-tata-winger.html">Magic and winger</a>. The main idea is create new segments in commercial passenger vehicles and extend its coverage of the entire spectrum of customer needs in mass transportation from the rural interiors to cities as well as the top-end luxury mass transportation segment.<br /><br />Source: Chan Kim and Renee MauborgneUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-595194030014398416.post-13091612512777243092007-06-28T14:04:00.000+05:302007-06-28T14:11:52.352+05:30Parachute oilMarico industries in one of the largest FMCG company in India, offering a customized brands, catering to the needs of the target audience. Marico also has a very strong nation wide network, which makes the brands available for the customers. Ultimately, for a FMCG company ‘distribution’ is the core focus area. Marico is well known for its brand, Parachute coconut oil. Parachute is one among India 's Top 100 Most Trusted Brands and is the world's largest packaged Coconut Oil Brand.<br /><br />Brand name: Parachute <br />Positioning: As a purity brand.<br />Target Audience: The primary target audience of ‘Parachute’ is women of all ages in both urban and rural population of India.<br />Pioneering idea: Parachute pioneered the idea of selling the coconut oil in plastic.<br />Communication: Mass communication on the platform of ‘caring’ with mother daughter theme.<br /><br />Innovation strategy:<br />Marico followed innovation as a major strategy in building Parachute brand. The following are some example.<br />20 ml Parachute - a Rs 5 SKU that enables loose oil users to upgrade to Parachute.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGJkpmKZMesKU8KT5mlolnGNuBRluBcpCzJvbdIK6aPamJQyLq7eD1LxHQxp9HX7b2qGCuAbNZ77ndcNdNtZW420GfWMP8EjmcGZ12W83BOxy2s2XfnVnl5ARgSomxUdTuZym1k8PkVJ2Z/s1600-h/para1.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGJkpmKZMesKU8KT5mlolnGNuBRluBcpCzJvbdIK6aPamJQyLq7eD1LxHQxp9HX7b2qGCuAbNZ77ndcNdNtZW420GfWMP8EjmcGZ12W83BOxy2s2XfnVnl5ARgSomxUdTuZym1k8PkVJ2Z/s320/para1.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5081031099322164786" /></a><br />Flip Top Cap for Parachute bottles to enhance the safety and protect the purity of Parachute <br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAG1PXGMroe_Durtp4xS-LRjXIhetN4Tddop5XdOGcgiTGgxPrpG4maHefv5p5ApeZJPRpSo1bCr4DmK8bvsZhoanSWhH6M1yTCQOI0eSx0Sis43uPAAvViHm8t7qPonclgXMpsCrd_T86/s1600-h/para_bottle.gif"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAG1PXGMroe_Durtp4xS-LRjXIhetN4Tddop5XdOGcgiTGgxPrpG4maHefv5p5ApeZJPRpSo1bCr4DmK8bvsZhoanSWhH6M1yTCQOI0eSx0Sis43uPAAvViHm8t7qPonclgXMpsCrd_T86/s320/para_bottle.gif" border="0" alt=""id="BLOGGER_PHOTO_ID_5081031099322164802" /></a><br />Parachute Mini - a bottle shaped small pack being sold at an MRP of Re. 1 <br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjN7EpCWmZ1aPjneV-5onPygoFjzFhfhVh4RMk_uQI8ORZDU8o2SzhAz-lGYC6ePNNpsTYdtwwIBtYg59ItCtuvSNB9TEi-je_tjcmoEX-LoNpec1YxDPK8SGfOAk5r6IGimOLrC_CJ6lSj/s1600-h/para_mini.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjN7EpCWmZ1aPjneV-5onPygoFjzFhfhVh4RMk_uQI8ORZDU8o2SzhAz-lGYC6ePNNpsTYdtwwIBtYg59ItCtuvSNB9TEi-je_tjcmoEX-LoNpec1YxDPK8SGfOAk5r6IGimOLrC_CJ6lSj/s320/para_mini.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5081031103617132114" /></a><br />Easy Jar of Parachute to facilitate usage especially during winters <br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_sysqRhikzyvytP_MtnwnDWW4OuUVrkshXeixVpIfPe26lfXW1UTewKAcANn1rg7TsUARzUMKKtp9ZO3MTqPf7W5Anioo7Mn0ZeSAbOZCfvPa6_gVN3UOZh6mm5ss9oUahrICso90xDvh/s1600-h/para_small.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_sysqRhikzyvytP_MtnwnDWW4OuUVrkshXeixVpIfPe26lfXW1UTewKAcANn1rg7TsUARzUMKKtp9ZO3MTqPf7W5Anioo7Mn0ZeSAbOZCfvPa6_gVN3UOZh6mm5ss9oUahrICso90xDvh/s320/para_small.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5081031103617132130" /></a><br /><br />The strategy followed by the company and the quality of the product offers a customized product in all seasons, to grab the price conscious customers and to provide value for money.<br /><br />Other extensions are:<br />Brand name: Parachute Advanced refined hair oil and Parachute Jasmine<br />Target audience: Young and appearance conscious consumer.<br />Positioning: Focuses upon the fragrance aspect of the oil.<br /><br />Brand name: Parachute After shower Hair Cream<br />Target audience: Young men (SEC A, B)<br />Positioning: Focuses upon stylish look, non sticky and nourishing aspect.<br /><br />Brand name: Parachute Sampoorna<br />Target audience: Women customers<br />Positioning: Focus on providing strong hair.<br /><br />Brand name: Parachute Natural shampoo<br />Positioning: On the platform of ‘Naturals’ which makes hair healthier.Unknownnoreply@blogger.com8tag:blogger.com,1999:blog-595194030014398416.post-82718930711624891732007-06-28T14:01:00.001+05:302007-06-28T14:04:18.806+05:30Print ad a day: DNA<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCTGU1M7K0Qhh4-a8Fl5D0p5I4Ek16ZlvM0Lxynz-smaoUbUTpqp5tkiocsLJXOZK6OjdeHDWLlxlwYZQaqG0BJQGOooM4uTCv4O3-SGpMWmE6DdvQLPC8WXAXpd99odw49LSfKHhTLuXR/s1600-h/dnak_25.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCTGU1M7K0Qhh4-a8Fl5D0p5I4Ek16ZlvM0Lxynz-smaoUbUTpqp5tkiocsLJXOZK6OjdeHDWLlxlwYZQaqG0BJQGOooM4uTCv4O3-SGpMWmE6DdvQLPC8WXAXpd99odw49LSfKHhTLuXR/s320/dnak_25.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5081030455077070338" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWZb5jjQrSsnAqM6d_WBAk0gMtegw7XHShCc8Ilgj8u-zb9vtNfzQXt7j-xkj2Y6xXZKMIPFv_4HWSaQIEmt3EbOqCEBiJGU6fjIufZu25IcCs0NeQfApfYTgPxiZ1SSxQOXMhI4pxSykw/s1600-h/dnal_25.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWZb5jjQrSsnAqM6d_WBAk0gMtegw7XHShCc8Ilgj8u-zb9vtNfzQXt7j-xkj2Y6xXZKMIPFv_4HWSaQIEmt3EbOqCEBiJGU6fjIufZu25IcCs0NeQfApfYTgPxiZ1SSxQOXMhI4pxSykw/s320/dnal_25.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5081030455077070354" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAmR0fLokVpyPh1FaOPbQamaMFJplrUlVS0jBVu5xCBV3jWRKEZf1iZIVGFhtclHrSMbx_wWGt2ZVVDHe4vvvBpi8y7yRW4rFiBSv9j5KXXibAwcaXdZPnpZFUnYpYFYvKLJpWqn78jb1t/s1600-h/dnas_25.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAmR0fLokVpyPh1FaOPbQamaMFJplrUlVS0jBVu5xCBV3jWRKEZf1iZIVGFhtclHrSMbx_wWGt2ZVVDHe4vvvBpi8y7yRW4rFiBSv9j5KXXibAwcaXdZPnpZFUnYpYFYvKLJpWqn78jb1t/s320/dnas_25.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5081030455077070370" /></a><br />This is an interesting and hilarious print advertisement campaign launched by DNA, mobile operating company of Finland. The campaign seems to be emphasizing the fact that DNA is the third mobile operator and operating in circumstances when two other mobile operators have already playing dominant position in the market yet the third mobile operator making its way into the market. The advertisements are showing the third mobile operator fighting and nailing two existing mobile operators in order to depict its ability and efficiency to fight against them. <br /><br />The DNA has been projected as a, usually helpless, brave lamb; knight and a tiny person from Gulliver’s Travels fictional story, while the two operators have been depicted as dragons, wolf and the giant person of Jonathan swift’s famous work. However, the advertisement showing a lamb with a gun and looking at his two predators seems to be the most effective and impressive.<br /><br />The presentation of the campaign and the treatment of the basic idea is quite fascinating and amusing that helps delivering the message effortlessly. The punch line of the advertisement campaign is, ‘Third mobile operator: DNA’. The campaign was created by TBWA/PHS, Helsinki, Finland. <br /><br />source: <a href="http://www.adpunch.org/">Adpunch</a>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-595194030014398416.post-63879904989924192262007-06-27T19:24:00.000+05:302007-06-27T19:27:27.657+05:30Print ad a day: pizza hut<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-Bg3YD00HMKWIuStk06t07pCQtnZ_eoofTP2_jMoT1-E8IYVysMwI_iffG4bDxGSQex0TMd9GX0M7RmMNgDiNqoh6oOtnVei_oLKdhEy-MKl7Xzj146IXv6-C1Gto2b-EKPTzPiqLgAQK/s1600-h/PHUT_bride_1.preview"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-Bg3YD00HMKWIuStk06t07pCQtnZ_eoofTP2_jMoT1-E8IYVysMwI_iffG4bDxGSQex0TMd9GX0M7RmMNgDiNqoh6oOtnVei_oLKdhEy-MKl7Xzj146IXv6-C1Gto2b-EKPTzPiqLgAQK/s320/PHUT_bride_1.preview" border="0" alt=""id="BLOGGER_PHOTO_ID_5080742683678303714" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9sHoMjOGFzqick6k_lGQlZrxXteScKn0C1n3RsFtHafiMjRwjra7Lv4G_dHdqDAVpO5ySMP9ueAjDf0p5pio0T0yI3hwd1EuWaBYkqr7q0KTKeZmHBTJVp8DbJEXmotXD1OYqiSKEce2R/s1600-h/PHUT_paramedics_1.preview"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9sHoMjOGFzqick6k_lGQlZrxXteScKn0C1n3RsFtHafiMjRwjra7Lv4G_dHdqDAVpO5ySMP9ueAjDf0p5pio0T0yI3hwd1EuWaBYkqr7q0KTKeZmHBTJVp8DbJEXmotXD1OYqiSKEce2R/s320/PHUT_paramedics_1.preview" border="0" alt=""id="BLOGGER_PHOTO_ID_5080742683678303730" /></a><br />Agency: BBDO Guerrero Ortega, Manila, Philippines<br />via: Ads of the worldUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-595194030014398416.post-86706604558275296302007-06-27T19:21:00.000+05:302007-06-27T19:31:20.713+05:30Brands of Pantaloon Retail India<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOm10xqInx49FJJWcHlwyaU2v2X4lnBEiqjsrIq2Hz7wA7f4vfE4TpprFCLf0zaKRzN3LS7rVCMpZujgotzQpv7VUJIE8TT-1xmVYw64ceAiOM0ByN0qIyqbrAr1Cg0RPJYTzLRT9SPCey/s1600-h/Pantaloon-Retail-All-Brands.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOm10xqInx49FJJWcHlwyaU2v2X4lnBEiqjsrIq2Hz7wA7f4vfE4TpprFCLf0zaKRzN3LS7rVCMpZujgotzQpv7VUJIE8TT-1xmVYw64ceAiOM0ByN0qIyqbrAr1Cg0RPJYTzLRT9SPCey/s320/Pantaloon-Retail-All-Brands.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5080741923469092306" /></a><br />The complete list of retail brands created and promoted by Pantaloon Retail India Ltd across various retail segments.<br /><br />FASHION: Pantaloons, Central Big Bazaar and Fashion Station<br /><br />FOOD: Food Bazaar<br /><br />GENERAL MERCHANDISE: Central Malls and Big Bazaar<br /><br />SPECIALITY RETAILING: All , Blue Sky<br /><br />HOME: Home Town, E-Zone, Furniture Bazaar, Electronics Bazaar, Collection I and Mela<br /><br />BOOKS AND STORES: Depot<br /><br />COMMUNICATIONS: M- Zone and Converge M<br /><br />WELLESS: Star and Sitara<br /><br />E-TAILING: Futurebazaar.Com<br /><br />FOOTWEAR: Show Factory<br /><br />LEISURE AND ENTERTAINMENT: Bowling Co, Rain, Bollywood Café, Chamosa, Fuel, Sports Bar, Food Stop and Your Kitchen.<br /><br />source: <a href="http://relianceretail.blogspot.com">Reliance Retail</a>Unknownnoreply@blogger.com3tag:blogger.com,1999:blog-595194030014398416.post-38502232331162306592007-06-26T11:17:00.001+05:302007-06-28T22:00:48.062+05:30New launch: Bajaj Pulsar 220 DTS – Fi (with fabulous photos)Brand name: Pulsar 220 DTS- Fi<br />Company: Bajaj<br />Baseline: Distinctly ahead<br />Price: Rs 81,280<br />Weight: 150 kgs<br />Plant: Aurangabad<br />Capacity: 50000 units a year<br /><br />Strategy: The newly-launched Bajaj probiking showroom is the seventh one in the country and is an exclusive dealer shop to provide complete biking experience to the customers.<br /><br />Note: The Pulsar DTS Fi is the first bike in the Indian market to have both front and rear disc brakes. The Bajaj Pulsar DTS-Fi is the first Indian motorcycle with an oil cooled engine. The tyres of the new DTS-Fi are tubeless and hence offers an exciting riding experience<br /><br />Future plans: Bajaj has plans to develop a small four-wheel commercial vehicle and a small car that will be a high-tech 'experimental car'. The company described it as a Bajaj Pulsar on four wheels. A motorcycle on four wheels is usually called an ATV or Quad. Bajaj may not plan to produce an ATV for India because of the legal problems involved in getting an ATV certified for on-road use<br /><br />Is this the future vision of the company, to enter into the new segment, further intensifying the competition or Bajaj just want to mislead others, so that it will not get the risk of first mover in the new segment? Whether Bajaj not willing to pioneer and not want to take first mover advantage?<br />May be it depends upon the Indian road condition and the attitude of the customers towards the vehicle. <br />For more technical information visit <a href="http://rearset.blogspot.com/2006/07/bajaj-pulsar-dts-fi-more-images-and.html">rearset.blogspot.com</a> <br />Source: fastcursor.com, www.purionline.com<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWvTZwJ0FWPRFzndG-l2VlZ26opuK-DfjsasWXp46TqfC7uvBnOBbR_zktgj1MdatT04r09rkMDeJIa5YWIrB5e0hbEANy6Pb8PZQr_y905QX5KN4W1JpSBxlAFSsVQpNjc06VWpX21xXB/s1600-h/dtsfi_15.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWvTZwJ0FWPRFzndG-l2VlZ26opuK-DfjsasWXp46TqfC7uvBnOBbR_zktgj1MdatT04r09rkMDeJIa5YWIrB5e0hbEANy6Pb8PZQr_y905QX5KN4W1JpSBxlAFSsVQpNjc06VWpX21xXB/s320/dtsfi_15.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5080247549286933906" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxRiItucDJuHBUdK5DTbzIeTX7X8k92TvYfyBBL5PeaeFDulI9GUkQ57UFqtVXlnJN4if6K042O_-MtbqpPjvbuM_IR289zrT-kb_2k4sLXL081uocUFknaqkW59eJhbR5x90mydNJK_-e/s1600-h/pulsar-dtsfi.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxRiItucDJuHBUdK5DTbzIeTX7X8k92TvYfyBBL5PeaeFDulI9GUkQ57UFqtVXlnJN4if6K042O_-MtbqpPjvbuM_IR289zrT-kb_2k4sLXL081uocUFknaqkW59eJhbR5x90mydNJK_-e/s320/pulsar-dtsfi.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5080247553581901218" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivzVOi6YZBZkhSyFxZ7NQTB8Qobcuudx0nFfMnMrdtiOIGVsx8BRrit6w90pTn8e9JoHYchKWrpJ09R6yMR92LBT_RzkmeYUYjohLUCBFHBL2nVSNa5frf7E4XR_cHOXebUKoPEACrkzbm/s1600-h/dtsfi_14.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivzVOi6YZBZkhSyFxZ7NQTB8Qobcuudx0nFfMnMrdtiOIGVsx8BRrit6w90pTn8e9JoHYchKWrpJ09R6yMR92LBT_RzkmeYUYjohLUCBFHBL2nVSNa5frf7E4XR_cHOXebUKoPEACrkzbm/s320/dtsfi_14.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5080247175624779090" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7iaPYKRn01qhVa2hBj8WttP0xATekUhdCGrJAmzW0WaudaqsUt6VKQqzXaOpgLjo4CJye967-f91jl0gUw95iagS4xIxosbsYlL7kEEm8rKRXjUL1iJnkRAGKEiM2Sgd00ObTO7GmMwcO/s1600-h/dtsfi_23.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7iaPYKRn01qhVa2hBj8WttP0xATekUhdCGrJAmzW0WaudaqsUt6VKQqzXaOpgLjo4CJye967-f91jl0gUw95iagS4xIxosbsYlL7kEEm8rKRXjUL1iJnkRAGKEiM2Sgd00ObTO7GmMwcO/s320/dtsfi_23.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5080247175624779106" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0UzHCJ3Vjsg74mFCMIJyXwePNJJaCo7DwIi3Aw2zt3AnxZ9_-UPhma0wcqepbZ9JKpQF8gRpAMqz_AUdMHpmLZjIKxz5WDm6MJRJ9QEiAXTAUkHbcw31jQUhjyy6EmgsDH0xBVgUCdpmL/s1600-h/pulsar1232.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0UzHCJ3Vjsg74mFCMIJyXwePNJJaCo7DwIi3Aw2zt3AnxZ9_-UPhma0wcqepbZ9JKpQF8gRpAMqz_AUdMHpmLZjIKxz5WDm6MJRJ9QEiAXTAUkHbcw31jQUhjyy6EmgsDH0xBVgUCdpmL/s320/pulsar1232.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5080247179919746418" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhl0L6KiAuogmxtjvmHjmbQBvV63NgI-tUBAP2Ec_qERabmP9GY2fhHdYbpE2_oL79d3Xtn3i00gmHFVps6XO2efm5pEi_jPW8V2TKYoZFW6aYUC123Ub823U5qbaAvX_3Z7XcunAsRK3i7/s1600-h/Pulsar_250CC_Photos6.jpg"><img style="display:block; 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margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVKTW4ad6U5d1pR52kT09oXj43LxXWVRSYBYw_XlL9ssU8AkmgIC9Ex8fbkcZ6-rACBqbDB1NJh51vYjL9tiAH7XzzMg9EOn2f1r8_m8sVvs3U2aYI2QI8PcxEJaJwQ-_mGAiqwr7Uc3kM/s320/dtsfi_07.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5080246660228703554" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0A-jX1YlD0Tro171hSTwsCJGZf9WiwUnwANfpW-6edQSvLJPEkcOqkYl8qS3Y2Vvnn8U_u8kAdWBbqiCA_4AOvuHPbQpWbmsC7f1QlbP_96HtIoBlVMqpcgXElZJkwo0BEUeDNP4dHdV0/s1600-h/20060502_080759_pulsar_rear_dis.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0A-jX1YlD0Tro171hSTwsCJGZf9WiwUnwANfpW-6edQSvLJPEkcOqkYl8qS3Y2Vvnn8U_u8kAdWBbqiCA_4AOvuHPbQpWbmsC7f1QlbP_96HtIoBlVMqpcgXElZJkwo0BEUeDNP4dHdV0/s320/20060502_080759_pulsar_rear_dis.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5080246162012497106" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmfRUfbMdAdki6Zh2QaAlr7cWyi4GAKUxT7-oylHpIUw1o_mTS60TBsp9mNLPPZT3sO8PkQETOFB_5s9bA-jDDHK1jhvTFoz3q5KRD7UZldYggvqXqsckUQCEFOdf53n1Vl40ByVwLezEz/s1600-h/20060706_013516_dtsfi1-large.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmfRUfbMdAdki6Zh2QaAlr7cWyi4GAKUxT7-oylHpIUw1o_mTS60TBsp9mNLPPZT3sO8PkQETOFB_5s9bA-jDDHK1jhvTFoz3q5KRD7UZldYggvqXqsckUQCEFOdf53n1Vl40ByVwLezEz/s320/20060706_013516_dtsfi1-large.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5080246162012497122" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggGKiJfrUoja6LVbKpROpeeYPecA97BJLwiAO5JR54CgbyZFIFzaqWICYnApDPZadiiocGAMFYt7UdPhvkN29aqtMr8PZ-a7W3F1czuP8UlkKiOF3NTyEKWa20I3K7eFKCaJY3jnNq0C-H/s1600-h/20060502_100625_kdps9w.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggGKiJfrUoja6LVbKpROpeeYPecA97BJLwiAO5JR54CgbyZFIFzaqWICYnApDPZadiiocGAMFYt7UdPhvkN29aqtMr8PZ-a7W3F1czuP8UlkKiOF3NTyEKWa20I3K7eFKCaJY3jnNq0C-H/s320/20060502_100625_kdps9w.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5080246166307464434" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-UFtWP2EXHhEu3QUecWsrxwx8zrDVT0qqRSBdnEUTTLJRq7C-6_rFtFGdZg1DLFVgVlBbDRzcbsgaTCs_eI9jlFi3CQzuwm7qouuN3VL69jt5GxskzMXNUbRPlb89FTskbTDlA_duPJQ9/s1600-h/20060504_084625_Picture075.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-UFtWP2EXHhEu3QUecWsrxwx8zrDVT0qqRSBdnEUTTLJRq7C-6_rFtFGdZg1DLFVgVlBbDRzcbsgaTCs_eI9jlFi3CQzuwm7qouuN3VL69jt5GxskzMXNUbRPlb89FTskbTDlA_duPJQ9/s320/20060504_084625_Picture075.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5080246166307464450" /></a>Unknownnoreply@blogger.com3tag:blogger.com,1999:blog-595194030014398416.post-76590826557807866962007-06-26T11:13:00.000+05:302007-06-26T11:28:22.549+05:30Print ad a day: BUND<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPUDAnRUgpFF63cMc8ApM8TTYzb7FE3wQOi_ugg0SVwVuTcZqYCZuRoXL_CVbI4rrvZlycbFjvSIrHDuirLym7_TgJkKzzhK7YU_5BgUlJCFJjplUBaEuCQdvdoGSXG55NorOSMczQLrDW/s1600-h/o_bund-bursting-earth1.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPUDAnRUgpFF63cMc8ApM8TTYzb7FE3wQOi_ugg0SVwVuTcZqYCZuRoXL_CVbI4rrvZlycbFjvSIrHDuirLym7_TgJkKzzhK7YU_5BgUlJCFJjplUBaEuCQdvdoGSXG55NorOSMczQLrDW/s320/o_bund-bursting-earth1.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5080245019551196306" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgw9hCHGhDL1sMM19pfhQDdepIbR_Z6G1mn5C6Mxs6-dh_3311hVrgdPRM1n2qTziKE0ITFr7Xg5AGRAABsmrhnQ7ezZ-meHCTxc44r3dIUoEHmFJHEqW8YasJPTlddrbMGHRJEQb3mHF9l/s1600-h/o_bund-bursting-earth2.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgw9hCHGhDL1sMM19pfhQDdepIbR_Z6G1mn5C6Mxs6-dh_3311hVrgdPRM1n2qTziKE0ITFr7Xg5AGRAABsmrhnQ7ezZ-meHCTxc44r3dIUoEHmFJHEqW8YasJPTlddrbMGHRJEQb3mHF9l/s320/o_bund-bursting-earth2.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5080245023846163618" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgCfqkJY2-aXLA0sBcpUgaf-E9P_WRCSa2S_lu9R_hDSP29oQc9fpncxEHCmMswJrVQmZLWH3uKqgfPlmn7L7f23V6vmYZXNlA34nK1itsKL9ZYMURQaAU5sHI24otg2bc97qH71onNyIB/s1600-h/o_bund-bursting-earth3.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgCfqkJY2-aXLA0sBcpUgaf-E9P_WRCSa2S_lu9R_hDSP29oQc9fpncxEHCmMswJrVQmZLWH3uKqgfPlmn7L7f23V6vmYZXNlA34nK1itsKL9ZYMURQaAU5sHI24otg2bc97qH71onNyIB/s320/o_bund-bursting-earth3.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5080245023846163634" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoNRtUl7EJRjk3Gpz9HnblHCnbjrYXJQGRq6pF4XiECVsry4cR3qytg-Q-pNgnZdNSOnONHNdkhG40oqXf2uv5-Kd1BHuO2rVYk3mqs3Kf_q4J0sf7j9AoZCboicVfJAx6pl8vNVhajLqV/s1600-h/o_bund-bursting-earth4.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoNRtUl7EJRjk3Gpz9HnblHCnbjrYXJQGRq6pF4XiECVsry4cR3qytg-Q-pNgnZdNSOnONHNdkhG40oqXf2uv5-Kd1BHuO2rVYk3mqs3Kf_q4J0sf7j9AoZCboicVfJAx6pl8vNVhajLqV/s320/o_bund-bursting-earth4.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5080245023846163650" /></a><br /><br />This guerilla campaign is from BUND, the German Friends of the Earth. They want consistent ecological politics. At this campaign members of the BUND put globe-ballons on exhaust-pipes of cars in Berlin. The emissions inflate the ballons. And after the message (The world can't take anymore CO2.) is readable, there is a big bang. Of course the text is not always readable anymore after the big bang but the campaign gives a lot of rumour and media attention.<br /><br />Agency: Butter Berlin, Germany.<br /><br />source: <a href="http://directdaily.blogspot.com">directdaily</a>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-595194030014398416.post-56341022738794071832007-06-25T12:22:00.000+05:302007-06-25T12:26:52.152+05:30Print ad a day: Kiss cigarette<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiurmSbXN-hgFngCHYexIbxIeEI46Bhkvs6NZARRr_BuCwBVS1zHy1oLlaIIV70wfhlDItYl03Z1eBh-YkgpI41npd613gWgx6RhULt8AtO5C94pKypeYSQFU8fDxJfbc59BtPn5qR73AQr/s1600-h/kiss1_25.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiurmSbXN-hgFngCHYexIbxIeEI46Bhkvs6NZARRr_BuCwBVS1zHy1oLlaIIV70wfhlDItYl03Z1eBh-YkgpI41npd613gWgx6RhULt8AtO5C94pKypeYSQFU8fDxJfbc59BtPn5qR73AQr/s320/kiss1_25.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5079892097793516658" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy5nLhW5Ewr3lYGa36l9LAwBP4AJTni5tk-h5Q6I5aX0AILES3DGgE2M_zInoWLnS2BO_K9dKx_KCvbLRQkdnMzvp-caCGkjOWu6rAlGXZGUPDHnj3qjntMIJz6xywLTEClHlxb5IVkkMs/s1600-h/kiss2_25.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy5nLhW5Ewr3lYGa36l9LAwBP4AJTni5tk-h5Q6I5aX0AILES3DGgE2M_zInoWLnS2BO_K9dKx_KCvbLRQkdnMzvp-caCGkjOWu6rAlGXZGUPDHnj3qjntMIJz6xywLTEClHlxb5IVkkMs/s320/kiss2_25.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5079892102088483970" /></a><br />This controversial print advertisement was launched by Kiss cigarette in Israel as it brand promotional campaign. The Health Ministry of Israel had filed a formal complaint against this series of advertisements. The complaint alleged that the cigarette-packet figures bear a resemblance to human beings and consequently the images violated the law against the use of human figures in tobacco advertising. It also alleged that that the essential health warnings, which must take up one third of the surface area of cigarette packets, were absent. The campaign had also attracted complaints on the ground that the advertisements were obscene. <br /><br />On the other hand, the agency responsible for the advertisements contended in its defense that the advertisements were ‘works of art’ and insisted that the figures appeared in advertisements were not actual and hence it cannot be treated as illicit. The agency maintained that those in the intended audience for the adverts would not be offended by the images. However, after the Health Ministry’s complaint, the agency was held guilty of using human figures to advertise tobacco and it was fined.<br /><a href="http://news.bbc.co.uk/1/hi/magazine/6640005.stm">Also view the top ten controversial ads of 2006 here</a><br /><br />Source: www.adpunch.orgUnknownnoreply@blogger.com1tag:blogger.com,1999:blog-595194030014398416.post-70295629159101814602007-06-25T12:14:00.000+05:302007-06-28T22:01:47.081+05:30New launch: Clinic all Clear Men<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgu49hZZNSUqh2y6mdQaY11rEv8aMmdbRq-_VTTCmC8mVpH6Cn-z7ejFW-evbo0rOJ2iLC7mRi2oX_u0Wm7h5G5Oi0ye0AzCDIIIyiVk7ySRH0VykZMy3QdiwhAsar4Rte9bqNPMrt8wAUz/s1600-h/14-clinic-all-clear-men-activsport-small.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgu49hZZNSUqh2y6mdQaY11rEv8aMmdbRq-_VTTCmC8mVpH6Cn-z7ejFW-evbo0rOJ2iLC7mRi2oX_u0Wm7h5G5Oi0ye0AzCDIIIyiVk7ySRH0VykZMy3QdiwhAsar4Rte9bqNPMrt8wAUz/s320/14-clinic-all-clear-men-activsport-small.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5079890873727837266" /></a><br /><br />Brand name: Clinic all Clear Men<br />Company: Hindustan Unilever Limited<br />Concept: First ever anti-dandruff shampoo range formulated exclusively for men.<br />Variants: Clinic All Clear ACTIVSPORT and Clinic All Clear HAIRFALL DECREASE.<br />Quantity and Price: 200 ml - Rs.135, 100 ml - Rs.72 and 7.5 ml - Rs.3<br />Note: This idea was developed because man’s scalp is differed and 33% more dandruff than that of womanUnknownnoreply@blogger.com2tag:blogger.com,1999:blog-595194030014398416.post-91422538585780101792007-06-24T19:56:00.000+05:302007-06-28T22:01:56.426+05:30New launch: Tata Magic and Tata Winger<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuHZFt279WtfP4wox1yUJ5tgA443pqZjPiS4zW-_3gGP09zkHJaA6udAJCA9Qh6X9NEqmaWGetg14JYJW7mkj2RxQ2HKb3VS_2BsZq4VSjMFwUCumxBKhIuSNGdlkO3hxwveTip4gIv2Jy/s1600-h/tata-magic.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuHZFt279WtfP4wox1yUJ5tgA443pqZjPiS4zW-_3gGP09zkHJaA6udAJCA9Qh6X9NEqmaWGetg14JYJW7mkj2RxQ2HKb3VS_2BsZq4VSjMFwUCumxBKhIuSNGdlkO3hxwveTip4gIv2Jy/s320/tata-magic.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5079637530786915378" /></a><br />Brand name: Tata Magic<br />Company: Tata motors<br />Price: Rs 2.60 lakh<br />Seating Capacity: 4 to 7<br />Target: Rural market of India.<br />Version: Diesel ( CNG later)<br />Note: Magic is the passenger version of the Tata Ace<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiY6xbmcMWtNBarB-oQ4SQZz0BSx21OkKmutrfs7iBYZPTBcFlgPdSUepW4VaaAFUjD1Wtp8r_VM669Bg7Cu-FfM54NuBweGdYq2YeZNbLxvxU1FoLGtwm1SsGxHsEV6Yvb3TrvjKDFroPb/s1600-h/tata-winger.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiY6xbmcMWtNBarB-oQ4SQZz0BSx21OkKmutrfs7iBYZPTBcFlgPdSUepW4VaaAFUjD1Wtp8r_VM669Bg7Cu-FfM54NuBweGdYq2YeZNbLxvxU1FoLGtwm1SsGxHsEV6Yvb3TrvjKDFroPb/s320/tata-winger.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5079637530786915394" /></a><br /><br />Brand name: Tata Winger<br />Company: Tata motors<br />Price: Rs.4.70 lakh to Rs 6.55 lakh <br />Seating Capacity: 9 to 13<br />Target: Urban passenger transport segment (budget, luxury, comfort). Mainly used for intra-city travel and rural travel for staff vehicles, hotel and airport transfers, tourist usage, ambulance, and school vans.<br />Version: Diesel (CNG later)<br />Note: Winger is a maxi-van, a version of the Renault panel van Traffic<br /><br />Magic and the Winger are being positioned as new category creators. The main idea is create new segments in commercial passenger vehicles and extend its coverage of the entire spectrum of customer needs in mass transportation from the rural interiors to cities as well as the top-end luxury mass transportation segment. Tata Motors is expected to launch more bus products, such as the Globus and Starbus, later this year. The company's market share in commercial vehicles went up to 63.9 per cent in 2006-07 from 61.2 per cent in 2005-06.<br />source: domain-b, businesslineUnknownnoreply@blogger.com13tag:blogger.com,1999:blog-595194030014398416.post-23330177096893139162007-06-24T19:51:00.000+05:302007-06-24T19:56:16.133+05:30Print ad a day: Brian trust<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5eZ5qe6Bj65BbqMikxlMKhpky5MaIB4QFJ3vlU9hjdyyoH0bRjOY1wECg_tEJusxY-TJAl9KgZ-2eivlUKhyphenhyphennRyCFgVY30nx7Xyvos7fkvF2egUTr2XSfPiT2d8LcohAHiquhZCXn4SRa/s1600-h/braintrust1_25.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5eZ5qe6Bj65BbqMikxlMKhpky5MaIB4QFJ3vlU9hjdyyoH0bRjOY1wECg_tEJusxY-TJAl9KgZ-2eivlUKhyphenhyphennRyCFgVY30nx7Xyvos7fkvF2egUTr2XSfPiT2d8LcohAHiquhZCXn4SRa/s320/braintrust1_25.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5079636474224960514" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieZheU5WVSgDnzHlVGoo_NENbJqkRQIDFHVA-220ToVFNshrP4PabRQqu7J5RsAz6iLdBcLe0bce21p-PwhQV6QDNtViSWRpSf1B3w-9j3SSD_cSFaQ2GGtkrY6mQeR4j3kj8B0-l8eSon/s1600-h/braintrust3_25.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieZheU5WVSgDnzHlVGoo_NENbJqkRQIDFHVA-220ToVFNshrP4PabRQqu7J5RsAz6iLdBcLe0bce21p-PwhQV6QDNtViSWRpSf1B3w-9j3SSD_cSFaQ2GGtkrY6mQeR4j3kj8B0-l8eSon/s320/braintrust3_25.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5079636474224960530" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhonuDebHPCQcwFTFS0v0oc_BSPbdQ5wj8JOYfqIuqrA6MpMuEaknF1O7yFTeexCgFSCti5pi2G1WV9eySQzy811sgD5hyEZaoYKdQ7Uqp6NBiEx-KdLGOkuJo1dhvTR5dVRb3dVLpe87Rv/s1600-h/braitntrust2_25.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhonuDebHPCQcwFTFS0v0oc_BSPbdQ5wj8JOYfqIuqrA6MpMuEaknF1O7yFTeexCgFSCti5pi2G1WV9eySQzy811sgD5hyEZaoYKdQ7Uqp6NBiEx-KdLGOkuJo1dhvTR5dVRb3dVLpe87Rv/s320/braitntrust2_25.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5079636478519927842" /></a><br /><br />will it work in india?<br />Agency: DDB canada<br />Tag line: Wear helmet<br />source: adpunchUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-595194030014398416.post-47089593513222751452007-06-24T09:16:00.000+05:302007-06-24T09:19:00.856+05:30Print ad a day: The Axe effect<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYh_g-MD4YFM1El-TpfbEmm3aBwNubkzqMed-z-446hD_K6U4078V0fKHghQr7-ryBBc6NoeHo2XSw9W_K9dT3I3YrmYfRvwZ0UHZgLVcDmDlgS5nTssB1_kLf_vVRI_R7RCb8sZr6MDj1/s1600-h/creativeadvertisements12.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYh_g-MD4YFM1El-TpfbEmm3aBwNubkzqMed-z-446hD_K6U4078V0fKHghQr7-ryBBc6NoeHo2XSw9W_K9dT3I3YrmYfRvwZ0UHZgLVcDmDlgS5nTssB1_kLf_vVRI_R7RCb8sZr6MDj1/s320/creativeadvertisements12.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5079472599747781618" /></a><br /><br />agency;??Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-595194030014398416.post-22283913837025000892007-06-24T09:10:00.000+05:302007-06-24T09:13:30.986+05:30Branding strategies: Chik shampoo<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcE_FqyJy6NO8cZUMgKgXjl6acaFwGTR5HDI0nCnsinRjHh4b2npaSyCCiE6zwdljUQ2qS7l_LyzNLG8vHDHfNEVNZ1b2XopKy2vo3vKDVHRgIl_SNg6oAsv9Q_J54FFhSJzyBvRFfkcww/s1600-h/chik6.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcE_FqyJy6NO8cZUMgKgXjl6acaFwGTR5HDI0nCnsinRjHh4b2npaSyCCiE6zwdljUQ2qS7l_LyzNLG8vHDHfNEVNZ1b2XopKy2vo3vKDVHRgIl_SNg6oAsv9Q_J54FFhSJzyBvRFfkcww/s320/chik6.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5079471122279031778" /></a><br />When Cavin Kare launched Chik shampoo in the market, there was a severe competition in the market. For a company, the so called “retailer” is the primary customer and obviously the problem of margin arises. A study revealed that customers are purchasing velvette shampoo repeatedly, since they are the pioneers in introducing shampoo in sachets and the customers are not brand conscious. Hence Cavin Kare decided to enter into the competition to give quality products and create an awareness about the brand “chik” among the target audience. In 2003, Chik Shampoo was declared the winner of the best performing brand in 2003 by AAAI, amongst the top ten brands in household availability.<br /><br />Target Audience: Girls and women of rural and semi urban population of India<br /><br />Flavours: Chik Black, Chik Jasmine, Chik Egg, Chik cool, Chik anti dandruff <br /><br />Branding strategies:<br />Cavin Kare decided to give away one sachet of Chik Shampoo free for 5 empty sachets of any shampoo brand and further extending this strategy in the next stage it restricted the free shampoo exchange only for empty sachets of Chik. <br /><br />Retailers too got benefited from the idea. Apart from the service charges Cavin kare also gave retailers a Chik Sachet free for every 15 empty sachets they get from the consumer.<br />Cavin Kare also kept the prices of the brand higher than the rest of the shampoos in the market, to maintain profits. <br />They advertised more often and hired well qualified professionals to compete with the MNCs.<br />The iconic Chik Girl in every Chik Shampoo commercial showcased the possibility of soft and manageable hair for the customers.<br />Source: www.cavinkare.com <br />related post <a href="http://strategicbrand.blogspot.com/2007/06/branding-strategies-cavin-kare.html">cavin kare</a>Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-595194030014398416.post-64505153679930291062007-06-20T17:40:00.000+05:302007-06-20T17:43:03.405+05:30Print ad a day: IWC<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQXph9UWcAtyOh3XBA0PexJv6c9-7iWJTEvaslEwMz7G7rxKCsmAAfeQGByELI-3TFhBq6fFyjX8jqY3IBfyOeHG3XGoKox7E4VRUnd7GkGxnOmmIGZ7cWi3jXqyuI3Lxf0yHpOgFuM2dN/s1600-h/creativeadvertisements01.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQXph9UWcAtyOh3XBA0PexJv6c9-7iWJTEvaslEwMz7G7rxKCsmAAfeQGByELI-3TFhBq6fFyjX8jqY3IBfyOeHG3XGoKox7E4VRUnd7GkGxnOmmIGZ7cWi3jXqyuI3Lxf0yHpOgFuM2dN/s320/creativeadvertisements01.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5078118168926086098" /></a><br /><br />Agency:Jung von Matt/AlsterUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-595194030014398416.post-16281350375143007702007-06-20T17:34:00.000+05:302007-06-28T22:02:25.182+05:30New launch: Amul “Stamina” candy<script type="text/javascript"><!--<br />google_ad_client = "pub-6928770648236261";<br />google_ad_width = 300;<br />google_ad_height = 250;<br />google_ad_format = "300x250_as";<br />google_ad_type = "text_image";<br />google_ad_channel = "";<br />//--><br /></script><br /><script type="text/javascript"<br /> src="http://pagead2.googlesyndication.com/pagead/show_ads.js"><br /></script><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimiNEaCtiPShpCvrByro6M11BzDD975TfRLfwnAfaoQR4_Wtj2ywDXtqgZEwqlBFKxOvQWN1xh8rdpUn59MS6bTCtq77orIZe82Iv__A5Q7X5jsdEg8rtQnJ35IM1plW3jGy5ET69z2LZe/s1600-h/Pic_3(11).jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimiNEaCtiPShpCvrByro6M11BzDD975TfRLfwnAfaoQR4_Wtj2ywDXtqgZEwqlBFKxOvQWN1xh8rdpUn59MS6bTCtq77orIZe82Iv__A5Q7X5jsdEg8rtQnJ35IM1plW3jGy5ET69z2LZe/s320/Pic_3(11).jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5078117052234589122" /></a><br /><br />Brand name: Stamina<br />Baseline: India’s first fitness candy<br />Company: Amul(The Taste of India)<br />Target audience: Kids, health conscious young people and adults.<br />Content: Calcium, Minerals, Proteins, Vitamins<br />Price: Rs 8<br />Quantity: 60 ml<br />Flavours: Orange, lime n lemon<br /><br />This brand is an extension of “Stamina”, a health beverage and instant energy drink based on milk nutrients pioneered by Amul to tap the opportunities in sports and fitness drink market in India.Unknownnoreply@blogger.com24tag:blogger.com,1999:blog-595194030014398416.post-69788470353810573042007-06-19T20:21:00.001+05:302007-06-19T20:25:28.401+05:30Print ad a day: world's smallest ad<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4-LffrXXkzCDT8RcW4ar7xITk3K88n7XEobGQ696y7yfV3-UPuF9N324z-d7ym3BmOSs6Q7ZUVG57m46vWoW1r4iv3hS5vdxm0lPmVIsKiU4k0kAmUmFAaPY5H9OTw3OYE5sdoX8ADDML/s1600-h/smallestad.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4-LffrXXkzCDT8RcW4ar7xITk3K88n7XEobGQ696y7yfV3-UPuF9N324z-d7ym3BmOSs6Q7ZUVG57m46vWoW1r4iv3hS5vdxm0lPmVIsKiU4k0kAmUmFAaPY5H9OTw3OYE5sdoX8ADDML/s320/smallestad.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5077788508711281586" /></a><br /><br />Traffic hits to Olympus’s microscope website increased by 24%. <br />Reason?<br />Olympus was losing market share in high end microscopes orders to cheaper equivalents. They wanted a cost effective piece of communication to reconnect with the high end buyers of microscopes and ask them for their opinions and thoughts on what they wanted, so they could create a stronger relationship with their market. They created the world’s smallest questionnaire and sent it to Olympus’s database of most valued microscope buyers on a slide. The direct mail piece could only be viewed under a microscope and drove the clientele back to Olympus’s website to check out products and services as well as gathering information from the client. Everything in the pack that was sent is what scientists actually receive when getting a specimen slide through the mail. This direct mail piece is currently under a review process to be accepted into the Guinness Book of World Records as the world’s smallest questionnaire.The direct mail packs were sent out and sales people were phoned up and personally thanked by many of the customers that had received the pack.<br /><br />Agency: Hoopernagel, Australia.<br /><a href="http://directdaily.blogspot.com/">Direct daily</a>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-595194030014398416.post-55966035414939877522007-06-19T19:40:00.000+05:302007-06-19T20:03:59.480+05:30Branding strategies: Cavin Kare<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkVBuRDANUUO_VynTd2aJp-EjAKqRVJJNgDt1VA_nh11P4finiZwNDqNicxNs9dYzVBbnBwvqeIcMQwmdXmIAYSwD0Lw5YnoBHUAztWo9RQ4mE10VhaVl-YYRp0xoXN3sUEE71PS7LU52n/s1600-h/cavinkare_logo.gif"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkVBuRDANUUO_VynTd2aJp-EjAKqRVJJNgDt1VA_nh11P4finiZwNDqNicxNs9dYzVBbnBwvqeIcMQwmdXmIAYSwD0Lw5YnoBHUAztWo9RQ4mE10VhaVl-YYRp0xoXN3sUEE71PS7LU52n/s320/cavinkare_logo.gif" border="0" alt=""id="BLOGGER_PHOTO_ID_5077783543729087394" /></a><br />Cavin Kare was established in the year 1983, with an investment of Rs 15000. The company was started with a single product by an innovative entrepreneur C. K Ranganathan. In the initial period, the company was named as Chik India Ltd and it was renamed as CavinKare Pvt. Ltd (CKPL) in 1998. The reason behind the name is, Cavin means beauty in tamil and ‘care’ is spelt as Kare. The name is also a special one as it denotes the initials C and K of Mr. Ranganathan. The company offers quality Personal care (hair care, skin care, home care) and Food products. CavinKare has touched a turnover of over Rs 5000 million in 2006-2007. The Company has employee strength of 576 and has a network of 1300 Stockists catering to about 25 lakh outlets nationally.<br /><br />Strategies used:<br /> The main strategy of Cavin Kare is to strengthen the distribution and marketing. The company made its brand available to the customer through out the country. Continuous concentration upon Research and Development is an added advantage to the company which has dedicated staffs. Their main job is to understand the needs of the target audience and to bring more innovative products<br /><br />Innovative marketing strategy used for Chik Shampoo: <br /><br />“During 1999, the penetration level of Chik Shampoo was not aggressive. Hence the company went back to the consumer to understand their basic needs that would help Cvai Kare to drive the sales growth and gain good market share in the shampoo market. Cavin Kare also discovered that soap usage was the biggest barrier and people did not see the need for using Shampoo. As part of the consumer study, the company tried to convey the message to the consumer that soap usage was bad for the hair and when a product exists specifically for hair it should be used. The consumers responded by stating that their fathers and grandfathers have used only soap and their hair continued to maintain good health. So the argument that Soap was harmful did not bear merit to them. However they did agree that Shampoo usage gave soft and silky hair. However their perceived value on hair wash was very less and they did not want to spend more out of their pockets to buy Shampoo. The study also revealed that though the aspiration to use shampoo was there, the need to spend more did not appeal. To arrive at a solution for this situation, Cavin Kare introduced the 50 Paise shampoo sachet, which easily satisfied a single wash. It was a calculated risk took, since the existing volumes of 1 rupee shampoo sachets was also in the market but when sales started picking up for the 50 paise shampoo, the 1 Rupee Shampoo also picked up pace once the consumer started making a habit of using Chik shampoo and Cavin Kare gained a good margin. <br /><br />Another situation where innovation was required was the economy value consumers saw between using shampoo sachets and shampoo bottles. 65-70% of the shampoo sold in India is through sachets and only 30% is through bottles. Sachet sells more due to the phenomenal value it offers to the consumer.<br />As explained by Mr. C.K Ranganathan…..<br />“Let us assume 7ml of Shampoo in a Sachet is sold at Rs.2 and a 100 ml bottle of the same brand of Shampoo is sold at Rs.55. When a consumer buys 14 Sachets and stores them in a bottle, it would make 98 ml. The consumer would invest about Rs.28, which is roughly half the price as that of the bottle. Sachet thus offers high level of economy and also every use is measured. So to offer the consumer value for money we came up with the concept that bottles will be cheaper than the sachets. We had to be innovative and economize on the cost of bottle, packaging and other things and came out with a 50 ml bottle of Chik for Rs.6 with 2ml more in the bottle when costs are compared. This move resulted in a huge volume of sales and helped the growth of Chik from 5% market share to the current value of 21%. So this exercise revealed to us that the consumer would buy a product if he sees enough value for money.”<br /><br />Source: www.cavinkare.com , www.exchange4media.comUnknownnoreply@blogger.com4tag:blogger.com,1999:blog-595194030014398416.post-8551477628397266382007-06-18T21:33:00.000+05:302007-06-18T21:41:52.668+05:30Print ad a day: Swatch<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoY0r74lTKs7MRU6RYkAbChatBOIYJWdL60u1yZU75nKSthTs-F4StZySV-f-HZ6ag3ZBzFlboo8yeK2uJ9_9jYKAhHZy1KDr2TqJwp0osIloWApnAR_hMGCCw4fgm-_xITwQzdY0DF1SX/s1600-h/Swatch-Kardume1.JPG"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoY0r74lTKs7MRU6RYkAbChatBOIYJWdL60u1yZU75nKSthTs-F4StZySV-f-HZ6ag3ZBzFlboo8yeK2uJ9_9jYKAhHZy1KDr2TqJwp0osIloWApnAR_hMGCCw4fgm-_xITwQzdY0DF1SX/s320/Swatch-Kardume1.JPG" border="0" alt=""id="BLOGGER_PHOTO_ID_5077436961343136642" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3wOuP1xK7tIVdKtxzlxrSJ1qnSa-wO0wNxV0aBwSlbs1H7vhLe5O-E5f6_3Wwjpg8nPo3FOO1u_p9sDLfAx1160wVuBJ4QvRVh6wIOaArHrurSdeM8s3CeahXV0HOneMe6DAy1t5BWp_y/s1600-h/Swatch-Kardume2.JPG"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3wOuP1xK7tIVdKtxzlxrSJ1qnSa-wO0wNxV0aBwSlbs1H7vhLe5O-E5f6_3Wwjpg8nPo3FOO1u_p9sDLfAx1160wVuBJ4QvRVh6wIOaArHrurSdeM8s3CeahXV0HOneMe6DAy1t5BWp_y/s320/Swatch-Kardume2.JPG" border="0" alt=""id="BLOGGER_PHOTO_ID_5077436965638103954" /></a><br /><br />Agency: DDB, Lisboa,Portugal<br /><a href="http://www.adsoftheworld.com">Ads of the world</a>Unknownnoreply@blogger.com0