Gold winner sunflower oil: G for H

Gold Winner Sunflower Oil was launched by Kaleesuwari Refinery Pvt. Ltd. in 1995. The main strategy of the company is to provide quality, healthy sunflower oil at competitive pricing. Gold winner has 29 % market share in India and 72 % market share in Tamil Nadu

Strategy used:
The company involves in tease and reveals campaigns.The first one is G for H – Gold winner for health. It is also suggesting ways to improve the existing process and product characteristics and also develop new products that can be positioned on the health platform.
It has also signed an MoU with a leading U.S. Consultant Robert M. Pierce, Fats & Oils Refining Consultant, to add value to the Gold Winner sunflower oil brand.
The marketing strategy for the domestic market is mainly concerned, with consolidation and expansion. The company has already widened its distribution network to cover all the southern states, and has made inroads into Maharashtra, since these are the major markets for sunflower oil category. Gold Winner also has major export plans targeting Sri Lanka, Singapore, Malaysia, Hong Kong and the Gulf region.
The brand’s chief strength is, it is not going on conventional marketing ways, rather it focuses upon spending time with customers, getting feedback from them for further development for a customized products.
Other brands of the company are Gold Winner Groundnut Oil, Gold Winner Vanaspati, Gold Choice Soya , Palm Super RBD Palm Olein , Puff King and Masterpiece range of bakery shortenings and Sree Gold range of dhalls.

Source: www.goldwinner.com