Pothys is one of the leading textile shops in Tamil Nadu, specialized in all types of cloths, having many showrooms across the state. Pothys” was established 90 years back by K.V.Pothy Moopanar under the name “ Pothy Moopanar” to sell Cotton Sarees, Dhoties and Towels woven in his own loom. In the year 1977, the showroom was rechristened as “Pothys”. Pothys has opened the largest showroom in Panagal Park, Chennai in the year 1999.This six storeyed showroom with its majestic ambiences and gleaming marble and imposing atrium is popularly known as an “Aalayam” for Silks(Temple of silks).
Branding strategy:
The strategy of Pothys is, its presence in all the categories and price ranges. It mainly focuses to give affordable price for its customers. Even though, high income and low income groups can find their requirements in the shop, middle income group people are their main target customers.
The show room offers quality at an affordable price for value conscious customers.
Marketing strategy:
Urban Palace: In order to provide better ambience and a different experience for the customers, Pothys in Chennai has been converted into a palace for its shoppers. The ground floor has the scene of a king's durbar, where ministers and courtiers discuss various issues. Here, children queue up to take photographs with the majestic king.
Next time when you are visiting Chennai, don’t miss the aalayam of silks. Indisputably you will get an exciting experience.
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