Saturday 7 July 2007

TVS Apache RTR:Promotion Video

just a cool one.........
source: youtube

related post: TVS Apache

Thursday 5 July 2007

New launch:Cadbury Bubbaloo

Brand name: Bubbaloo
Company: Cadburys
Price: Rs 1
Flavours: Strawberry and mixed fruit
Category: Bubble Gum market
Category Size: Rs 180 Crore
Category leaders: Boomer (Wrigley’s) and Big Babol (Perfetti)

Cadbury intends to differentiate the brand ‘Bubbaloo’ with a liquid centre and targeting wider audience with existing pre teenage segment. Cadbury is introducing ‘Bubbaloo’ a brand from Adam’s business worldwide, which Cadburys acquired it in 2004. The company plans to use its existing distribution network to launch ‘Bubbaloo’ across the country.
Strategy for Growth: Bubbaloo will involve in a multi-media marketing campaign to connect with the target consumers. The 360 degree marketing communication will be anchored by ‘Bubba the cat’ the worldwide mascot for Bubbaloo
Cadburys plans to acquire confectionary companies in India as a part of its strategic development.

source: financial express

Wednesday 4 July 2007

Print ad a day: Nike

Etymology of Company names:

Coca-Cola — derived from the coca leaves and kola nuts used as flavoring. Coca-Cola creator John S. Pemberton changed the 'K' of kola to 'C' to make the name look better.
Apple — For the favourite fruit of co-founder Steve Jobs and for the time he worked at an apple orchard
Pepsi — named from the digestive enzyme pepsin.
Nike — named for the Greek goddess of victory.
Nokia — started as a wood-pulp mill, the company expanded into producing rubber products in the Finnish city of Nokia. The company later adopted the city's name. Colgate-Palmolive — formed from a merger of soap manufacturers Colgate & Company and Palmolive-Peet. Peet was dropped in 1953. Colgate was named after William Colgate, an English immigrant, who set up a starch, soap and candle business in New York City in 1806. Palmolive was named for the two oils (Palm and Olive) used in its manufacture.
Starbucks — named after Starbuck, a character in Herman Melville's novel Moby-Dick
Sharp — Japanese consumer electronics company named from its first product, an ever-sharp pencil
LG — from the combination of two popular Korean brands, Lucky and Goldstar.
Google — a deliberate misspelling of the word googol, reflecting the company's mission to organize the immense amount of information available online.

Company names from the founders:
Adidas — from the name of the founder Adolf (Adi) Dassler.
Honda — from the name of its founder, Soichiro Honda
Nestlé — named after its founder, Henri Nestlé, who was born in Germany under the name "Nestle", which is German for "bird's nest". The company logo is a bird's nest with a mother bird and two chicks.
HP — Bill Hewlett and Dave Packard tossed a coin to decide whether the company they founded would be called Hewlett-Packard or Packard-Hewlett.
Toyota — from the name of the founder, Sakichi Toyoda.
Dell — named after its founder, Michael Dell. The company changed its name from Dell Computer in 2003.
Suzuki — from the name of its founder, Michio Suzuki.
Boeing — named after founder William E. Boeing. It was originally called Pacific Aero Products Co.
Ferrari — from the name of its founder, Enzo Ferrari.
McDonald's — from the name of the brothers Dick McDonald and Mac McDonald, who founded the first McDonald's restaurant in 1940.
Ford Motor Company — named after its founder, Henry Ford,
Porsche — car company named after Ferry Porsche, son of the founder Ferdinand Porsche, an Austrian automotive engineer.
Daewoo — company founder Kim Woo Chong called it Daewoo which means "Great House" or "Great Universe" in Korean.
DHL — named after its founders, Adrian Dalsey, Larry Hillblom, and Robert Lynn.
Wal-Mart — named after founder Sam Walton

3M — from the company's original name, Minnesota Mining and Manufacturing Company.
3Com — Network technology producer; the three coms are computer, communication, and compatibility.
BP — formerly British Petroleum, now BP
JVC — Japan Victor Company
AT&T — the American Telephone and Telegraph Corporation officially changed its name to AT&T in the 1990s.
KFC — short for Kentucky Fried Chicken. Recent commercials have tried to imply that the abbreviation stands for "Kitchen Fresh Chicken".
MRF — from Madras Rubber Factory, founded by K M Mammen Mappillai in 1946
HSBC — Hongkong and Shanghai Banking Corporation
BenQ — Bringing Enjoyment and Quality to life
BMW — Bayerische Motoren Werke (Bavarian Motor Factories).
ESPN — Entertainment and Sports Programmming Network
FCUK — French Connection United Kingdom.
Fiat — acronym of Fabbrica Italiana Automobili Torino
HMV Ltd — The company name stands for "His Masters Voice",
Vodafone — from Voice, Data, Telefone

Tuesday 3 July 2007

Business strategy: Disruptive Innovation

Strategy: Disruptive innovation
Key person: Clayton Christensen
This business strategy mainly focuses upon describing the impact of new technologies on a firm's existence. Clayton Christensen first coined the phrase "disruptive technologies" in 1997, in his book "The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail". A disruptive innovation is a successfully exploited product, service, or business model that significantly transforms the demands and needs of a mainstream market and disrupts its former key players,' says an article in Malaysia's Business Times (April 10). Digital and photocopying technologies are examples of disruptive innovations.

There are two types of Disruptive Innovations.
1. Creates a new market by targeting non-consumers.
2. Competing in the low end of an established market.

Even though Technology is still a key source of disruptive innovation, other important elements are concept of consumer value and business models which includes vertical integration, business processes

An example for the technology driven disruption is GM’s OnStar vehicle sensing and tracking system that uses a combined GPS / GSM technology bundle to pin-point vehicle location for roadside assistance. Aravind Eye Hospitals which pioneered the low cost cataract operations is a good business model disruption.
Some disadvantages of the disruptive innovations are, since the market is new and the company is addressing to the low end customers, achieving big profits may take long time. Understanding the needs of the customers, designing the innovative products and informing them about the brand may not be an easier task and it will also take huge investments.

Source: 12 manage

Print ad a day: Parachute Therapie

Brand: Parachute Therapie
Company: Marico
Agency: Ambience Publicis
Baseline: 45 Day hair fall solution

Marico had test-marketed Parachute Therapie 45-Day Hair Fall Solution on radio, which was reportedly a big hit. Radio City partnered the effort and helped Marico to build brand credibility through word-of-mouth advertising

Monday 2 July 2007

Print ad a day: BMW 5 series Wheel

The Beginning – The End
New BMW530i. The ultimate driving machine

Agency: XPO, Bogotá, Colombia

source: Ads of the world

Blue ocean strategy

Blue Ocean Strategy is a way to make the competition irrelevant by creating a leap in value for both the company and its customers. Blue Ocean denotes all the industries that is not in existence today—the unknown market space, untainted by competition. Blue Ocean Strategy,
• Creates uncontested market space
• Make the competition irrelevant
• Focus on non-customers
• Create and capture new demand
• Break the value-cost tradeoff (Seek greater value to customers and low cost simultaneously)
• Align the whole system of a firm’s activities in pursuit of differentiation and low cost
• Ample opportunity for rapid growth in terms of profitability.

Blue ocean strategy applies across all types of industries from Consumer Product Goods to B2B, financial services, entertainment, IT, and even defense. New wealth is created by expanding the demand of the economy. The focus is making the right strategic moves and large R&D budgets are not the key to creating new market space. “Strategic move” is the set of managerial actions and decisions involved in making a major market-creating business offering and that have delivered products and services that opened and captured new market space, with a significant profitable growth. A good example in the auto industry is , GM created the blue ocean of emotional, stylized cars in 1920s, the Japanese created the blue ocean of small, gas efficient autos in the 1970s and the Chrysler created the blue ocean of minivans in the 1980s.
Among Indian brands, Tata motors is a notable brand in creating blue ocean strategy. Their plan to offer the Rs 1 lakh car is creating a new demand. To attract the Indian customers who are price, value conscious and those who intend to buy two wheelers. They are extending this strategy by recent new launches, Magic and winger. The main idea is create new segments in commercial passenger vehicles and extend its coverage of the entire spectrum of customer needs in mass transportation from the rural interiors to cities as well as the top-end luxury mass transportation segment.

Source: Chan Kim and Renee Mauborgne

Thursday 28 June 2007

Parachute oil

Marico industries in one of the largest FMCG company in India, offering a customized brands, catering to the needs of the target audience. Marico also has a very strong nation wide network, which makes the brands available for the customers. Ultimately, for a FMCG company ‘distribution’ is the core focus area. Marico is well known for its brand, Parachute coconut oil. Parachute is one among India 's Top 100 Most Trusted Brands and is the world's largest packaged Coconut Oil Brand.

Brand name: Parachute
Positioning: As a purity brand.
Target Audience: The primary target audience of ‘Parachute’ is women of all ages in both urban and rural population of India.
Pioneering idea: Parachute pioneered the idea of selling the coconut oil in plastic.
Communication: Mass communication on the platform of ‘caring’ with mother daughter theme.

Innovation strategy:
Marico followed innovation as a major strategy in building Parachute brand. The following are some example.
20 ml Parachute - a Rs 5 SKU that enables loose oil users to upgrade to Parachute.

Flip Top Cap for Parachute bottles to enhance the safety and protect the purity of Parachute

Parachute Mini - a bottle shaped small pack being sold at an MRP of Re. 1

Easy Jar of Parachute to facilitate usage especially during winters

The strategy followed by the company and the quality of the product offers a customized product in all seasons, to grab the price conscious customers and to provide value for money.

Other extensions are:
Brand name: Parachute Advanced refined hair oil and Parachute Jasmine
Target audience: Young and appearance conscious consumer.
Positioning: Focuses upon the fragrance aspect of the oil.

Brand name: Parachute After shower Hair Cream
Target audience: Young men (SEC A, B)
Positioning: Focuses upon stylish look, non sticky and nourishing aspect.

Brand name: Parachute Sampoorna
Target audience: Women customers
Positioning: Focus on providing strong hair.

Brand name: Parachute Natural shampoo
Positioning: On the platform of ‘Naturals’ which makes hair healthier.

Print ad a day: DNA

This is an interesting and hilarious print advertisement campaign launched by DNA, mobile operating company of Finland. The campaign seems to be emphasizing the fact that DNA is the third mobile operator and operating in circumstances when two other mobile operators have already playing dominant position in the market yet the third mobile operator making its way into the market. The advertisements are showing the third mobile operator fighting and nailing two existing mobile operators in order to depict its ability and efficiency to fight against them.

The DNA has been projected as a, usually helpless, brave lamb; knight and a tiny person from Gulliver’s Travels fictional story, while the two operators have been depicted as dragons, wolf and the giant person of Jonathan swift’s famous work. However, the advertisement showing a lamb with a gun and looking at his two predators seems to be the most effective and impressive.

The presentation of the campaign and the treatment of the basic idea is quite fascinating and amusing that helps delivering the message effortlessly. The punch line of the advertisement campaign is, ‘Third mobile operator: DNA’. The campaign was created by TBWA/PHS, Helsinki, Finland.

source: Adpunch

Wednesday 27 June 2007

Print ad a day: pizza hut

Agency: BBDO Guerrero Ortega, Manila, Philippines
via: Ads of the world

Brands of Pantaloon Retail India

The complete list of retail brands created and promoted by Pantaloon Retail India Ltd across various retail segments.

FASHION: Pantaloons, Central Big Bazaar and Fashion Station

FOOD: Food Bazaar

GENERAL MERCHANDISE: Central Malls and Big Bazaar


HOME: Home Town, E-Zone, Furniture Bazaar, Electronics Bazaar, Collection I and Mela


COMMUNICATIONS: M- Zone and Converge M

WELLESS: Star and Sitara

E-TAILING: Futurebazaar.Com

FOOTWEAR: Show Factory

LEISURE AND ENTERTAINMENT: Bowling Co, Rain, Bollywood Café, Chamosa, Fuel, Sports Bar, Food Stop and Your Kitchen.

source: Reliance Retail