Print ad a day: Nike

Print ad a day: Parachute Therapie

Brand: Parachute Therapie
Company: Marico
Agency: Ambience Publicis
Baseline: 45 Day hair fall solution

Marico had test-marketed Parachute Therapie 45-Day Hair Fall Solution on radio, which was reportedly a big hit. Radio City partnered the effort and helped Marico to build brand credibility through word-of-mouth advertising

Print ad a day: BMW 5 series Wheel

The Beginning – The End
New BMW530i. The ultimate driving machine

Agency: XPO, Bogotá, Colombia

source: Ads of the world

Print ad a day: DNA

This is an interesting and hilarious print advertisement campaign launched by DNA, mobile operating company of Finland. The campaign seems to be emphasizing the fact that DNA is the third mobile operator and operating in circumstances when two other mobile operators have already playing dominant position in the market yet the third mobile operator making its way into the market. The advertisements are showing the third mobile operator fighting and nailing two existing mobile operators in order to depict its ability and efficiency to fight against them.

The DNA has been projected as a, usually helpless, brave lamb; knight and a tiny person from Gulliver’s Travels fictional story, while the two operators have been depicted as dragons, wolf and the giant person of Jonathan swift’s famous work. However, the advertisement showing a lamb with a gun and looking at his two predators seems to be the most effective and impressive.

The presentation of the campaign and the treatment of the basic idea is quite fascinating and amusing that helps delivering the message effortlessly. The punch line of the advertisement campaign is, ‘Third mobile operator: DNA’. The campaign was created by TBWA/PHS, Helsinki, Finland.

source: Adpunch

Print ad a day: pizza hut

Agency: BBDO Guerrero Ortega, Manila, Philippines
via: Ads of the world

Print ad a day: BUND

This guerilla campaign is from BUND, the German Friends of the Earth. They want consistent ecological politics. At this campaign members of the BUND put globe-ballons on exhaust-pipes of cars in Berlin. The emissions inflate the ballons. And after the message (The world can't take anymore CO2.) is readable, there is a big bang. Of course the text is not always readable anymore after the big bang but the campaign gives a lot of rumour and media attention.

Agency: Butter Berlin, Germany.

source: directdaily

Print ad a day: Kiss cigarette

This controversial print advertisement was launched by Kiss cigarette in Israel as it brand promotional campaign. The Health Ministry of Israel had filed a formal complaint against this series of advertisements. The complaint alleged that the cigarette-packet figures bear a resemblance to human beings and consequently the images violated the law against the use of human figures in tobacco advertising. It also alleged that that the essential health warnings, which must take up one third of the surface area of cigarette packets, were absent. The campaign had also attracted complaints on the ground that the advertisements were obscene.

On the other hand, the agency responsible for the advertisements contended in its defense that the advertisements were ‘works of art’ and insisted that the figures appeared in advertisements were not actual and hence it cannot be treated as illicit. The agency maintained that those in the intended audience for the adverts would not be offended by the images. However, after the Health Ministry’s complaint, the agency was held guilty of using human figures to advertise tobacco and it was fined.
Also view the top ten controversial ads of 2006 here

Source: www.adpunch.org

Print ad a day: Brian trust

will it work in india?
Agency: DDB canada
Tag line: Wear helmet
source: adpunch

Print ad a day: The Axe effect

agency;??

Print ad a day: IWC

Agency:Jung von Matt/Alster

Print ad a day: world's smallest ad

Traffic hits to Olympus’s microscope website increased by 24%.
Reason?
Olympus was losing market share in high end microscopes orders to cheaper equivalents. They wanted a cost effective piece of communication to reconnect with the high end buyers of microscopes and ask them for their opinions and thoughts on what they wanted, so they could create a stronger relationship with their market. They created the world’s smallest questionnaire and sent it to Olympus’s database of most valued microscope buyers on a slide. The direct mail piece could only be viewed under a microscope and drove the clientele back to Olympus’s website to check out products and services as well as gathering information from the client. Everything in the pack that was sent is what scientists actually receive when getting a specimen slide through the mail. This direct mail piece is currently under a review process to be accepted into the Guinness Book of World Records as the world’s smallest questionnaire.The direct mail packs were sent out and sales people were phoned up and personally thanked by many of the customers that had received the pack.

Agency: Hoopernagel, Australia.
Direct daily

Print ad a day: Adidas

Agency: 180 Amsterdam, The Netherlands
Ads of the world

Print ad a day: The Axe effect

Spray more. Get more. The Axe effect.”
Agency: Uncle Grey, Copenhagen, Denmark








Ads of the World

Print ad a day: Volkswagon

Agency: DDB Paris

Cheeni kum – Oh! Very Advertising!!!!

Once there was a man who took a ride in an aero plane,
Unfortunately he fell out of the plane,
Fortunately he was wearing a parachute,
Unfortunately his parachute was not packed properly and it did not open,
Fortunately there was hay stack in the field below,
Unfortunately there was a sharp pitch fork sticking out of the hay’s stack,
Fortunately the man missed the pitch fork,
Unfortunately he also missed the hay stack.

These days films are also like this sometimes it is fortunate (big hit) some time it is unfortunate.
Attraction kum (come) attachment with Lowe(pun intented) is the film all about.

R.Balakrishnan aka Balki National Creative Director of Lowe has made his debut in to film making through this film “Cheeni Kum”. This film is a romantic comedy a sugar free romance (that’s how balki claims). When compared with Nishabd balki refuses and clearly explains the point of differentiation that the former is a bit more serious where as the later is filled with comedy.

Though the concept was good the script of the film was too commercialized , it was in a pucca ad mans way!!! Too many one liners , Too many jokes at one time are some awkward things which anybody could note in the film.

His immense love towards advertising has made him to take a big risk of taking this commercial film , a film like commercial.

Balki’s way – the probable creative brief for this film!!!(remember he is an ad man).

Product : cheeni kum

A Romantic comedy filled with sarcasm

Objective : To entertain the crowd or the audience through out the film filled with star studded package.

Key promise : Sugar free romance

Supporting requirements :One liners, Infilm placements

Endorsers : Amitabh bachan, Tabu

Duration : 2.5 hours

jhakaas ka formula

Agency : TBWA india

Generation Next!!

When we talk of India's best creative talent, the name of Piyush Pandey, Prasoon Joshi and Balki comes to our mind instantly. But it is the time for the next generation to take over these creative geniuses. Here are the name of some of the creative talents who have done some memorable campaigns!!!!.

These people may become synonymous to creative honcho’s like piyush, prasoon and balki of today.Here are the list of glittering stars in the world of Indian advertising and some of their magical campaigns,

1. Anuja Chauhan Alva(JWT) – I am sure no body would forget Pepsi’s campaign of “Nothing official about it “she also has her credit to “ Yeh Dil Mange More” and “Mera Number Kab Ayega campaigns”.

2. Naren Multani(McCann-Erickson ) -Ponds Blackhead removal strip TVC is one of the most memorable campaign of this creative star.

3. Nitesh Tiwari(Lowe) -He takes great pride for his Axe work using Indian festivals like Dussehra and Gokulashtami to promote 'the Axe effect'.

4. Rahul Sengupta (Lowe) - his magical campaigns include Bajaj Hoodibaba, Prudential ICICI Life Insurance and Kissan Jammy.

5. Ramanuj Shastry(McCann-Erickson)- His outstanding Campaigns includes Coke with Hrithik Roshan, Castrol's Scootek Tooty, Stayfree's 'Makes you forget', and Chloromint's 'Do you still need a reason'.

6. Senthil Kumar(JWT) - Levi's Strauss & Co (Dangerously Low campaign) proves that he is one of the best creative talents.

7. Sharon Nayak (Lowe)- She hogged the limelight for her Fastrack Digital film with the payoff 'Too sexy for your wrist” I hope this explains her creativity.

8. Mahesh(late)-Rajiv Duo(O&M)- The most remembered hutch boy and pug is their brain child, what else is needed to say that they are creative!!!

9. Nishant gangadharan (TBWA) - His most memorable campaign till date is for Britannia's biscuits featuring Sachin Tendulkar with a kid.

My special thanks to Ranganathan…