Tuesday 3 July, 2007

Print ad a day: Parachute Therapie

Brand: Parachute Therapie
Company: Marico
Agency: Ambience Publicis
Baseline: 45 Day hair fall solution

Marico had test-marketed Parachute Therapie 45-Day Hair Fall Solution on radio, which was reportedly a big hit. Radio City partnered the effort and helped Marico to build brand credibility through word-of-mouth advertising



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