Print ad a day: Nike

Print ad a day: Parachute Therapie

Brand: Parachute Therapie
Company: Marico
Agency: Ambience Publicis
Baseline: 45 Day hair fall solution

Marico had test-marketed Parachute Therapie 45-Day Hair Fall Solution on radio, which was reportedly a big hit. Radio City partnered the effort and helped Marico to build brand credibility through word-of-mouth advertising

Print ad a day: BMW 5 series Wheel

The Beginning – The End
New BMW530i. The ultimate driving machine

Agency: XPO, Bogotá, Colombia

source: Ads of the world

Print ad a day: DNA

This is an interesting and hilarious print advertisement campaign launched by DNA, mobile operating company of Finland. The campaign seems to be emphasizing the fact that DNA is the third mobile operator and operating in circumstances when two other mobile operators have already playing dominant position in the market yet the third mobile operator making its way into the market. The advertisements are showing the third mobile operator fighting and nailing two existing mobile operators in order to depict its ability and efficiency to fight against them.

The DNA has been projected as a, usually helpless, brave lamb; knight and a tiny person from Gulliver’s Travels fictional story, while the two operators have been depicted as dragons, wolf and the giant person of Jonathan swift’s famous work. However, the advertisement showing a lamb with a gun and looking at his two predators seems to be the most effective and impressive.

The presentation of the campaign and the treatment of the basic idea is quite fascinating and amusing that helps delivering the message effortlessly. The punch line of the advertisement campaign is, ‘Third mobile operator: DNA’. The campaign was created by TBWA/PHS, Helsinki, Finland.

source: Adpunch

Print ad a day: pizza hut

Agency: BBDO Guerrero Ortega, Manila, Philippines
via: Ads of the world

Print ad a day: Kiss cigarette

This controversial print advertisement was launched by Kiss cigarette in Israel as it brand promotional campaign. The Health Ministry of Israel had filed a formal complaint against this series of advertisements. The complaint alleged that the cigarette-packet figures bear a resemblance to human beings and consequently the images violated the law against the use of human figures in tobacco advertising. It also alleged that that the essential health warnings, which must take up one third of the surface area of cigarette packets, were absent. The campaign had also attracted complaints on the ground that the advertisements were obscene.

On the other hand, the agency responsible for the advertisements contended in its defense that the advertisements were ‘works of art’ and insisted that the figures appeared in advertisements were not actual and hence it cannot be treated as illicit. The agency maintained that those in the intended audience for the adverts would not be offended by the images. However, after the Health Ministry’s complaint, the agency was held guilty of using human figures to advertise tobacco and it was fined.
Also view the top ten controversial ads of 2006 here

Source: www.adpunch.org

Print ad a day: Brian trust

will it work in india?
Agency: DDB canada
Tag line: Wear helmet
source: adpunch

Print ad a day: The Axe effect

agency;??

Print ad a day: IWC

Agency:Jung von Matt/Alster

Print ad a day: world's smallest ad

Traffic hits to Olympus’s microscope website increased by 24%.
Reason?
Olympus was losing market share in high end microscopes orders to cheaper equivalents. They wanted a cost effective piece of communication to reconnect with the high end buyers of microscopes and ask them for their opinions and thoughts on what they wanted, so they could create a stronger relationship with their market. They created the world’s smallest questionnaire and sent it to Olympus’s database of most valued microscope buyers on a slide. The direct mail piece could only be viewed under a microscope and drove the clientele back to Olympus’s website to check out products and services as well as gathering information from the client. Everything in the pack that was sent is what scientists actually receive when getting a specimen slide through the mail. This direct mail piece is currently under a review process to be accepted into the Guinness Book of World Records as the world’s smallest questionnaire.The direct mail packs were sent out and sales people were phoned up and personally thanked by many of the customers that had received the pack.

Agency: Hoopernagel, Australia.
Direct daily

Print ad a day: Adidas

Agency: 180 Amsterdam, The Netherlands
Ads of the world

Print ad a day: The Axe effect

Spray more. Get more. The Axe effect.”
Agency: Uncle Grey, Copenhagen, Denmark








Ads of the World