Once there was a man who took a ride in an aero plane,
Unfortunately he fell out of the plane,
Fortunately he was wearing a parachute,
Unfortunately his parachute was not packed properly and it did not open,
Fortunately there was hay stack in the field below,
Unfortunately there was a sharp pitch fork sticking out of the hay’s stack,
Fortunately the man missed the pitch fork,
Unfortunately he also missed the hay stack.
These days films are also like this sometimes it is fortunate (big hit) some time it is unfortunate.
Attraction kum (come) attachment with Lowe(pun intented) is the film all about.
R.Balakrishnan aka Balki National Creative Director of Lowe has made his debut in to film making through this film “Cheeni Kum”. This film is a romantic comedy a sugar free romance (that’s how balki claims). When compared with Nishabd balki refuses and clearly explains the point of differentiation that the former is a bit more serious where as the later is filled with comedy.
Though the concept was good the script of the film was too commercialized , it was in a pucca ad mans way!!! Too many one liners , Too many jokes at one time are some awkward things which anybody could note in the film.
His immense love towards advertising has made him to take a big risk of taking this commercial film , a film like commercial.
Balki’s way – the probable creative brief for this film!!!(remember he is an ad man).
Product : cheeni kum
A Romantic comedy filled with sarcasm
Objective : To entertain the crowd or the audience through out the film filled with star studded package.
Key promise : Sugar free romance
Supporting requirements :One liners, Infilm placements
Endorsers : Amitabh bachan, Tabu
Duration : 2.5 hours
No comments:
Post a Comment