Brand name: Tata Magic
Company: Tata motors
Price: Rs 2.60 lakh
Seating Capacity: 4 to 7
Target: Rural market of India.
Version: Diesel ( CNG later)
Note: Magic is the passenger version of the Tata Ace
Brand name: Tata Winger
Company: Tata motors
Price: Rs.4.70 lakh to Rs 6.55 lakh
Seating Capacity: 9 to 13
Target: Urban passenger transport segment (budget, luxury, comfort). Mainly used for intra-city travel and rural travel for staff vehicles, hotel and airport transfers, tourist usage, ambulance, and school vans.
Version: Diesel (CNG later)
Note: Winger is a maxi-van, a version of the Renault panel van Traffic
Magic and the Winger are being positioned as new category creators. The main idea is create new segments in commercial passenger vehicles and extend its coverage of the entire spectrum of customer needs in mass transportation from the rural interiors to cities as well as the top-end luxury mass transportation segment. Tata Motors is expected to launch more bus products, such as the Globus and Starbus, later this year. The company's market share in commercial vehicles went up to 63.9 per cent in 2006-07 from 61.2 per cent in 2005-06.
source: domain-b, businessline
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