New launch:Cadbury Bubbaloo

Brand name: Bubbaloo
Company: Cadburys
Price: Rs 1
Flavours: Strawberry and mixed fruit
Category: Bubble Gum market
Category Size: Rs 180 Crore
Category leaders: Boomer (Wrigley’s) and Big Babol (Perfetti)

Cadbury intends to differentiate the brand ‘Bubbaloo’ with a liquid centre and targeting wider audience with existing pre teenage segment. Cadbury is introducing ‘Bubbaloo’ a brand from Adam’s business worldwide, which Cadburys acquired it in 2004. The company plans to use its existing distribution network to launch ‘Bubbaloo’ across the country.
Strategy for Growth: Bubbaloo will involve in a multi-media marketing campaign to connect with the target consumers. The 360 degree marketing communication will be anchored by ‘Bubba the cat’ the worldwide mascot for Bubbaloo
Cadburys plans to acquire confectionary companies in India as a part of its strategic development.

source: financial express

New launch: Bajaj Pulsar 220 DTS – Fi (with fabulous photos)

Brand name: Pulsar 220 DTS- Fi
Company: Bajaj
Baseline: Distinctly ahead
Price: Rs 81,280
Weight: 150 kgs
Plant: Aurangabad
Capacity: 50000 units a year

Strategy: The newly-launched Bajaj probiking showroom is the seventh one in the country and is an exclusive dealer shop to provide complete biking experience to the customers.

Note: The Pulsar DTS Fi is the first bike in the Indian market to have both front and rear disc brakes. The Bajaj Pulsar DTS-Fi is the first Indian motorcycle with an oil cooled engine. The tyres of the new DTS-Fi are tubeless and hence offers an exciting riding experience

Future plans: Bajaj has plans to develop a small four-wheel commercial vehicle and a small car that will be a high-tech 'experimental car'. The company described it as a Bajaj Pulsar on four wheels. A motorcycle on four wheels is usually called an ATV or Quad. Bajaj may not plan to produce an ATV for India because of the legal problems involved in getting an ATV certified for on-road use

Is this the future vision of the company, to enter into the new segment, further intensifying the competition or Bajaj just want to mislead others, so that it will not get the risk of first mover in the new segment? Whether Bajaj not willing to pioneer and not want to take first mover advantage?
May be it depends upon the Indian road condition and the attitude of the customers towards the vehicle.
For more technical information visit rearset.blogspot.com
Source: fastcursor.com, www.purionline.com

New launch: Clinic all Clear Men

Brand name: Clinic all Clear Men
Company: Hindustan Unilever Limited
Concept: First ever anti-dandruff shampoo range formulated exclusively for men.
Variants: Clinic All Clear ACTIVSPORT and Clinic All Clear HAIRFALL DECREASE.
Quantity and Price: 200 ml - Rs.135, 100 ml - Rs.72 and 7.5 ml - Rs.3
Note: This idea was developed because man’s scalp is differed and 33% more dandruff than that of woman

New launch: Tata Magic and Tata Winger

Brand name: Tata Magic
Company: Tata motors
Price: Rs 2.60 lakh
Seating Capacity: 4 to 7
Target: Rural market of India.
Version: Diesel ( CNG later)
Note: Magic is the passenger version of the Tata Ace



Brand name: Tata Winger
Company: Tata motors
Price: Rs.4.70 lakh to Rs 6.55 lakh
Seating Capacity: 9 to 13
Target: Urban passenger transport segment (budget, luxury, comfort). Mainly used for intra-city travel and rural travel for staff vehicles, hotel and airport transfers, tourist usage, ambulance, and school vans.
Version: Diesel (CNG later)
Note: Winger is a maxi-van, a version of the Renault panel van Traffic

Magic and the Winger are being positioned as new category creators. The main idea is create new segments in commercial passenger vehicles and extend its coverage of the entire spectrum of customer needs in mass transportation from the rural interiors to cities as well as the top-end luxury mass transportation segment. Tata Motors is expected to launch more bus products, such as the Globus and Starbus, later this year. The company's market share in commercial vehicles went up to 63.9 per cent in 2006-07 from 61.2 per cent in 2005-06.
source: domain-b, businessline

New launch: Amul “Stamina” candy

Brand name: Stamina
Baseline: India’s first fitness candy
Company: Amul(The Taste of India)
Target audience: Kids, health conscious young people and adults.
Content: Calcium, Minerals, Proteins, Vitamins
Price: Rs 8
Quantity: 60 ml
Flavours: Orange, lime n lemon

This brand is an extension of “Stamina”, a health beverage and instant energy drink based on milk nutrients pioneered by Amul to tap the opportunities in sports and fitness drink market in India.