It’s refreshing news for the travelers and the busy city people, which they don’t want to care about their food here afterwards….
One of the strong contender of south, Hatsun Agro Product Ltd has come out with “Krd Rys”. It is the world's first branded curd rice offering. The company launched this brand recently in some parts of Tamil Nadu. `Krd Rys' will be prepared entirely by machines in the company's ISO and HACCP certified dairies.
Other brands of this company are Arokya' milk, `Komatha' milk, `Santosa' milk which is targeted towards hotels and caterers and `Arun Ice cream'
Strategies used:
At an introductory price of Rs 10 for 275 grams, the curd rice is garnished with mustard, cashew nuts, raisin, green chilies, ginger, curry leaves and carrot.
The company also engaged in suspense marketing, in which “Prakash Raj”, a famous south Indian actor is the brand ambassador. The company involved in this type of marketing to create hype. It also selected several strategic locations, where huge hoarding is fixed with a smiling Prakash Raj announcing Krd Rys, at an introductory offer of Rs.10
Are you ready for this?
One of the strong contender of south, Hatsun Agro Product Ltd has come out with “Krd Rys”. It is the world's first branded curd rice offering. The company launched this brand recently in some parts of Tamil Nadu. `Krd Rys' will be prepared entirely by machines in the company's ISO and HACCP certified dairies.
Other brands of this company are Arokya' milk, `Komatha' milk, `Santosa' milk which is targeted towards hotels and caterers and `Arun Ice cream'
Strategies used:
At an introductory price of Rs 10 for 275 grams, the curd rice is garnished with mustard, cashew nuts, raisin, green chilies, ginger, curry leaves and carrot.
The company also engaged in suspense marketing, in which “Prakash Raj”, a famous south Indian actor is the brand ambassador. The company involved in this type of marketing to create hype. It also selected several strategic locations, where huge hoarding is fixed with a smiling Prakash Raj announcing Krd Rys, at an introductory offer of Rs.10
Are you ready for this?
No comments:
Post a Comment