To create value for a brand and to succeed in a branding strategy, company must convince the target customer that the brand has significant differences among other brands in the product and the service offered. To be more competitive and acquire sustainable development, companies must concentrate upon other non product strategy like creating an appealing image around their products.
In this context, associating colour with the brand makes more sense. When ever we think of a colour we feel something or when ever we feel something we think of a colour!!! Some of them are, White – Peace, Green – Nature, Red - Energy or passion.
Pepsi has spent Rs.17.5 million to go blue. This shows the power of non verbal communication strategy. If the brand is a first mover it can chose a colour of it’s own choice, but when it is not first to the market it faces a real challenge of choosing an appropriate colour. But most of the times choosing a contrast colour have worked!!
Some colourful brands are
First mover Brand and the Competing brand
In this context, associating colour with the brand makes more sense. When ever we think of a colour we feel something or when ever we feel something we think of a colour!!! Some of them are, White – Peace, Green – Nature, Red - Energy or passion.
Pepsi has spent Rs.17.5 million to go blue. This shows the power of non verbal communication strategy. If the brand is a first mover it can chose a colour of it’s own choice, but when it is not first to the market it faces a real challenge of choosing an appropriate colour. But most of the times choosing a contrast colour have worked!!
Some colourful brands are
First mover Brand and the Competing brand
1.Perk –Blue Kit kat – Red
2.Polo – Green and Blue Minto - Yellow and Red
3.Coke –Red Pepsi - Blue
isn't it a colourful competition????????
my special thanks to ranganathan...
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