To reach the target audience, marketers generally use the communication channels like internet, newspapers, radio, television, billboards and etc. This is essentially done to deliver and receive messages from the buyers of the product. The company can use the same marketing communication program or they can modify it according to the local market called “communication adaptation”.
In case of “boost”, it is very interesting to notice that the brand had never changed its communication strategy. Since 1974 it is communicating only through cricket players.
The brand ambassadors for the brand “boost” are1986-Kapildev1989-Sachin Tendulkar2001- Virendar Sehwag
The agency which handles this account is JWTIt is one of the leading players in Health food drink market and we shall say that it was the brand which pioneered this sort of communication. While lots of players are juggling with their communication strategies, how could this brand have a same communiqué? Can it be called a communication paradox???
In case of “boost”, it is very interesting to notice that the brand had never changed its communication strategy. Since 1974 it is communicating only through cricket players.
The brand ambassadors for the brand “boost” are1986-Kapildev1989-Sachin Tendulkar2001- Virendar Sehwag
The agency which handles this account is JWTIt is one of the leading players in Health food drink market and we shall say that it was the brand which pioneered this sort of communication. While lots of players are juggling with their communication strategies, how could this brand have a same communiqué? Can it be called a communication paradox???
my special thanks to ranganathan....
1 comment:
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