This is an interesting and hilarious print advertisement campaign launched by DNA, mobile operating company of Finland. The campaign seems to be emphasizing the fact that DNA is the third mobile operator and operating in circumstances when two other mobile operators have already playing dominant position in the market yet the third mobile operator making its way into the market. The advertisements are showing the third mobile operator fighting and nailing two existing mobile operators in order to depict its ability and efficiency to fight against them.
The DNA has been projected as a, usually helpless, brave lamb; knight and a tiny person from Gulliver’s Travels fictional story, while the two operators have been depicted as dragons, wolf and the giant person of Jonathan swift’s famous work. However, the advertisement showing a lamb with a gun and looking at his two predators seems to be the most effective and impressive.
The presentation of the campaign and the treatment of the basic idea is quite fascinating and amusing that helps delivering the message effortlessly. The punch line of the advertisement campaign is, ‘Third mobile operator: DNA’. The campaign was created by TBWA/PHS, Helsinki, Finland.
source: Adpunch
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